Did you know that engagement on Instagram is 10 times higher than engagement on Facebook? Instagram has 800 million monthly active users, so I think it’s time to get your brand on the Gram and start testing some lead gen activities. The ability to generate leads on Instagram is more than just posting pretty pictures, you have to have a strategy. But even before we start going deep on Instagram lead gen strategy, I think it’s important to share the reasons why Instagram is a place where you should invest your efforts in promoting your business.
Here is an article that explores why your business needs to be on Instagram now, and in the future…
“In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users.
But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an immediate shoring up in that area.
Mark Zuckerberg was lauded for his commitment to keeping Instagram independent, and not just Frankensteining the technology into the parent Facebook app. Now, six years later, his quotes are even more interesting:
“For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.
We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and…”