Why Having A “Lead Generation” Website Is Important For Your Business
Lead generation websites are a type of website that aim to help businesses generate leads. A lead generation website will allow you to target your audience and sell them products or services. Rather than having a “Brochure” type of website like most businesses, you should have a website where people can submit their contact information in exchange for valuable information that they are seeking.
You can use this approach to make initial contact with a customer and then get in touch with them again at a later date when they are more inclined to purchase your product or service.
There are many ways that you can generate leads for your business through lead generation websites. The easiest way is by embedding forms on your website, which will prompt visitors to provide their email address, phone number, and other basic information about themselves.
The Top 7 Components of an Effective Lead Generation Website
1) Lead Magnet
A lead magnet is a content offer that is used by marketers to collect contact information from potential customers in exchange for something of value. A lead magnet may be an eBook, webinar or trial that is compelling enough to generate leads and customers for a business. Common types of lead magnets include whitepapers, eBooks, and infographics. The key is to make sure that they are tailored for your specific niche and have valuable information for your particular audience.
If your website is not optimized properly for mobile devices, or mobile-friendly, you will lose customers and prospects. About 77% of Americans use a mobile phone or tablet to visit websites.
In the past, designers were given strict instructions for how their websites should display on desktop screens and how they should be navigated with a mouse. Now that most people are browsing the web on smartphones, these instructions need to change.
If you are not considering how your site looks on mobile devices, then you will miss out on potential customers who are looking for information about your services or goods on a mobile device.
3) Easy to navigate
The structure of the website is crucial to making it easy to navigate. The homepage is the first place that a visitor will visit when they come to your site. It should have a prominent logo and a simple, clear navigation bar at the top or side of the page. The navigation bar should allow visitors to get used to your site layout and find what they are looking for with ease.
The layout should be easy on the eye with plenty of white space and minimal clutter. This will make it easier for visitors to quickly scan through content and find what they are looking for without being distracted by other things as well as navigating back across pages more easily.
4) A Clear Call-to-Action
It is a popular misconception that people should be able to find the information they need by clicking on links and going from page to page. A website can seem like one big blur, which is why it is so important to have a clear call-to-action.
A call-to-action (CTA) is essential for getting the right click. The CTA can take many forms: an action, an image, or even a button. The ultimate goal of any CTA is to encourage visitors to click on the CTA and perform a desired action.
The most common reasons for CTAs are:
- Increasing conversions
- Boosting sales
- Encouraging user engagement
- Increasing email subscriber list
5) Engaging Design
A website needs to be engaging in order to keep the visitor on the site. This can be done by having a well-built design that is easy to navigate. Websites that are built well will have visitors returning because they find it beneficial and easy to use.
The design of a website is very important because it conveys the message the company wants to put out there. If you want your company to stand out, you need a unique design that will make people remember your brand. Websites with an engaging design will make sure that their visitors are able to find what they are looking for without too much effort by making navigation intuitive and quick.
6) Effective Use of Colors
Colors have a huge effect on the moods and emotions of people. There are different colors that can be used to achieve an impactful result. For example, if you want to make your website look more professional, you should use warmer colors such as reds and browns while if you want to make your website look friendly, you should use cooler colors such as blues and greens.
Some companies have put in the time and effort to research what colors work best with regards to their industry or business. For example, Pinterest found out that they get the most engagement with their site when they use blue-green backgrounds and purple fonts for text.
7) Online Reviews and Testimonials
Reviews are important because they provide social proof for potential customers. They think to themselves, “if other people like this product or service, then I should like it too.”
Some of the most popular examples of reviews would be on Google and Amazon. Reviews help reassure the customer that they are making the right choice and that they will enjoy the experience at your company.
If the prospects who are coming to your website are just hanging around for a few seconds and then clicking away without taking some specific action, you will most likely lose that potential customer. Having a website that is specifically tailored to generating leads can help you convert many of those prospects into paying customers.
We hope this blog post has helped you learn about lead generation websites and why they are so important for your business. If you have any further questions or concerns, please don’t hesitate to contact us at 203-590-1675.
I’m sure you’ve heard of Amazon Alexa, and Google Home, heck you may even have one. But what you might not know is that you need to start preparing to optimize your businesses web presence for voice search, which will be dominating local search very soon.
According to ComScore, by the year 2020, 50% of all search will be prompted by voice. As business owners and marketers, we need to not only be aware of voice search, but start embracing voice search.
Search Engine Watch says that mobile voice-related searches are three times more likely to be locally-based than text searches are.
Local businesses especially need to start optimizing for voice search SEO. So what exactly is voice search, and how can businesses optimize their web presence for voice search?
Here is an article that will answer these questions…
“Ok Google, “Say Hi to Alexa”!
Apple and Google may have started voice search using Siri and Google Assistant, but Amazon’s Alexa really got the ball rolling with the launch of Echo. When Alexa was launched in November 2014, it was seen as a fun voice recognition gimmick that everyone would want for a few months before forgetting all about it.
Yet this turned out to gain incredible user adoption. In December 2016, Echo was Amazon’s most popular product during the holiday period, and it was the first sign that proved that Alexa and her friends were here to stay! It then came as no surprise when Google quickly joined the fray by launching Google Home, to build on Google Voice which was already on Android.
And, of course, there were iPhone’s Siri and Microsoft’s Cortana. However, we are yet to see Apple and Microsoft launch the smart speakers. Until then, it’s the battle of the titans – Amazon vs. Google!”
Most small businesses focus the majority of their efforts on servicing their customers and perfecting their craft. While these efforts are indeed important, many business owners don’t focus enough of their energy to new client acquisition with the assistance of online marketing. Content marketing in particular can be extremely effective in helping to acquire new customers.
It’s true, content marketing takes a lot of time to do it right, but the benefits of content marketing cannot be disputed. Content marketing builds trust and relationships with your audience. It also increases conversions by giving people the information that they need, which enables them to make an informed buying decision.
So if you’re considering whether you should use content marketing in your business or not, here are some major points you should take note of…
13 bulletproof reasons that your team needs to start investing in content marketing.
“It seems like advertisements are everywhere nowadays.
Whether blocking us from watching a YouTube video, or disguising themselves as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.
In the midst of all of this negative advertising, businesses are left with an incredible opportunity to stop interrupting and start helping their customers.
Welcome to the world of content marketing.
Content marketing focuses on driving sales by giving your customers what they’re looking for while they’re actively searching for it.
Today, we’re going to talk about the top 13 benefits of content marketing to help you understand how valuable this marketing strategy can be for your business.
First, we’ll share the top 13 content marketing benefits. Then, we’ll delve into how you can get started with an effective content marketing strategy……………………..”
Click here to read more: https://junto.digital/blog/content-marketing-benefits/
“Most people rely on Google.
How many times have you heard someone say: “Just Google it.”
People make more than 3.5 billion searches every day on Google!
But even more interesting is that 75% of them don’t scroll past the first page of search results:
In short: people want answers fast!
You may have heard the classic quote from Brian Clark at Copyblogger when he said:
“The best place to hide a dead body is page 2 of the Google search results.”
It’s funny, but true. You need to rank on the first page of Google to stand a chance of reaching most readers.
But, the challenges don’t stop once you hit the first page. Google’s front page is becoming much more complex (and competitive) with the evolution of new SERP features such as featured snippets, knowledge panels, local map packs and carousels.
Once your website gets on the front page you then have to contend with…”
Read more here: https://www.robbierichards.com/seo/first-page-of-google/
As a business owner you must be able to solve problems for your customers to ensure customer loyalty. Customer service issues in particular are not always the easiest to respond to in a timely fashion. That’s where Chatbots can really come in handy.
A Chatbot is a service powered by scripts and, or AI that is designed to resemble human conversations. Here is an article that goes into detail about why you should be using Chatbots in your business…
“Why Are Chatbots a Must-Have in 2019?
The entire digital universe is in a constant state of flux, permanently evolving to develop new, more advanced ways in which brands can stand out and reach their customers, and keep them happier than ever.
The alterations that pop up on a regular basis can evolve into trends, some of which have the power to reshape the entire industry into a more productive, customer-centric space. One of them with this potential is the emergence of AI within the digital ecosystem, and its application in the form of chatbots.
While not a new concept, the usage of chatbots has dramatically increased over the last few years, and for a few excellent reasons. For example, 75% of users expect an instant response from a chatbot at any given moment, which means that we are becoming more impatient by the minute, and with more customers to please, brands cannot afford to increase the waiting time………..”
Read the rest of the article here: https://www.einsteinmarketer.com/chatbots-2019/
There’s an outstanding online marketer that I’ve followed for several years now named Mike Dillard. I haven’t had the pleasure of meeting him in person yet, but I do know several people who are friends of his, and they tell me that he really is the real deal.
I saw a training series that he put together a while ago and I wanted to share one of the videos from that series with you today, because I think that it’s very insightful and could be a big help in moving your online business forward, and giving you some new momentum.
Mike’s entire approach to building a successful online business and building wealth can be boiled down to just 3 steps, so watch the video below to discover what those 3 steps are, you won’t be disappointed.
The Mike Dillard Build Your Business, Build Your Wealth Training Series Video #4
Can you believe it, 2018 is coming to a close and 2019 is dawning. The prudent business owners are taking a look at their budgets for next year and starting to think about which areas to put them in. The money you can set aside for marketing is not infinite, so you have to be able to understand where your funds can be used most effectively.
If you’re not currently generating customers online then you need to make a major adjustment to your digital marketing allocation plan for 2019. So how much should you be spending on your 2019 digital marketing budget, and where should that money be going?
The following infographic will give you a breakdown of where you should be looking to invest your digital marketing dollars in order to get 2019 off to an amazing start for your business. Check it out now…
Is your website working for you 24 hours a day, or is it just sitting alone on a server somewhere, being seen for a few seconds here and there by your potential clients, only to have them click away to more interesting pastures?
I hope you know that your website can be so much more than a digital brochure. With competition increasing every day, it is important to get the most out of your website and use it to drive in new leads to your database, and ultimately new clients for your bottom line.
Here is a comprehensive look at how you can make your website a lead generation machine…
“If you can’t consistently generate more leads from your website then you have to re-evaluate your website content along with the purpose and goals of your website.
Building a website is never just for fun if you own a business. I think every website has a similar purpose, but the goals for a specific website may vary depending on the type of business you are in. Let me explain…
The Purpose of a Website
When websites first came out they were really just digital brochures that advertised a business. We’ve come a long way since then and the purpose of a website has changed dramatically.
A website now has many jobs and is like a marketing Swiss army knife for your business.
The purpose of your website is to FEED your business!”
Click here to read the rest of the article: https://www.rialtomobile.com/key-ingredients-generate-leads-from-website/
Do you want to get more traffic to your website, and a brand new audience getting their eye balls on your products and services? Well who doesn’t right? One of the fastest and cheapest ways you can get more traffic to your website is by writing a guest blog post for popular websites.
This strategy has been around for years but is still one of the most effective and fastest ways to get relevant traffic to your site.
My buddy Neil Patel has written a content filled article about the entire process you should follow. Check it out below.
“Are you currently writing guest posts?
I see this problem all too often when I’m consulting various businesses and bloggers. They aren’t using guest posts as a lead generation strategy because they don’t see the benefits.
That’s because they don’t want to waste time creating content for other websites. These bloggers would much rather put more effort into publishing blogs on their own sites.
If this sounds like your mentality, you’re missing out on a huge opportunity here.
Guest posts are one of my favorite ways to drive more traffic to a website. I use this strategy all the time.
If you’re not convinced that guest blogging will benefit your business, this is the perfect guide for you. Those of you who want to begin guest blogging but don’t know how to start or turn these posts into site traffic, you’re in luck as well.
As an experienced guest blogger, I’ll tell you everything you need to know about the topic so you can increase traffic to your website. Let’s dive in.
Write for websites related to your brand
If you’ve been writing guest posts for a while but haven’t seen a boost in website traffic, you may want to re-evaluate the websites you’re writing for.
Here’s the first question you should ask yourself…..”
That headline alone is astounding: That this year, 2018, mobile ad spend will overtake TV ad spend for the first time ever! And there is no going back folks! Digital Marketing is a beast, and it is only getting bigger! Check out the stats in the article from Mobile Marketer below…
“Mobile commerce is some of the fuel that’s driving the strong growth in the ad space as mobile conversions are expected to surpass those for desktop computers. Mobile commerce sales grew 29% to $153 billion in 2017 from the prior year, making up one-third of online retail revenue, Forrester found in a separate study. The researcher forecast that the U.S. will add 53 million smartphone shoppers in the next five years to make up 82% of online shoppers buying through a mobile device. The significance of e-commerce to mobile advertising is a key opportunity for Amazon and Snapchat to grow their ad revenues.
Google and Facebook, which are frequently called the “duopoly” because of their dominance in the digital ad market, will only strengthen their hold on the market with nearly unsurpassed ability to target personalized ads to massive global audiences. Google, which has a near-monopoly on mobile search, targets ads based on consumer browsing history and how people research products and services…”