May 2021

By now you must know that it is no longer optional to use video, it’s something that you have to do if you want to compete in 2019. Video is an integral part of getting attention and educating your audience.

I hear from business owners all the time who tell me that they don’t feel comfortable in front of the camera, and I totally get that because I used to feel the same way. But what you need to understand is that you don’t have to be perfect in order to get your message out and connect with your audience.

You won’t connect with everyone, but the beauty is that you don’t need to. There folks out there in your market, looking for your services who you will connect with, and they will be drawn to you because you are you. Not because you’re short or tall or fat or thin, or black or white or anything else.

Just be you and that will be good enough.

There is a bigger question that needs to be answered, and it’s one that I also hear from lots of small business owners who are thinking about doing some videos… what types of videos should business owners be creating? Below is an article that answers that question for you.

“Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions.

The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream.

Here are a few compelling video marketing statistics:

• Emails containing video have 96% higher click-through rates than non-video emails.
• Video marketers enjoy a 54% increase in brand awareness.
• Social video generates 12 times more shares than text and images combined.
• Video drives a 157% increase in organic traffic from search result pages.

To build awareness of both your brand and your products, you’ll need to produce and post three types of videos: brand origin, segment-specific and explainer. Each is needed at different points in the buyer journey to inform and guide your prospects along their conversion path………….”