Here are a few compelling video marketing statistics:
- Emails containing video have 96% higher click-through rates than non-video emails.
- Video marketers enjoy a 54% increase in brand awareness.
- Social video generates 12 times more shares than text and images combined.
- Video drives a 157% increase in organic traffic from search result pages.
To build awareness of both your brand and your products, you’ll need to produce and post three types of videos: brand origin, segment-specific and explainer. Each is needed at different points in the buyer journey to inform and guide your prospects along their conversion path………….”
What’s Up Tribe, Eddie Woods here! As you know by now, you should be creating video content that you can push out to your prospects, customers and your audience on a regular basis. If you want to start putting out quality video content on your own, without hiring a video agency or a freelance professional to assist you, then you are going to need to purchase some equipment, and possibly set up your own mini production studio.
There is a lot of video equipment to choose from, and you can spend a boatload of money in a millisecond if you don’t know what to look for. That is why I’ve brought together this comprehensive content to help you along. There are 2 videos as well as an incredibly detailed article by my good friends at Digital Marketer. Check out all of the content here:
“Thanks to some amazing improvements in camera technology over the past ten years or so, you don’t need as much equipment as you might think. And you don’t need to spend as much money as you might think, either.
You can put together a studio like this without spending a lot of money. And you’ll still have the ability to record and livestream high-quality video with crystal-clear audio.
And in this post, you’re going to learn how to do just that.
By the time you’re done reading, you’ll have a step-by-step roadmap for creating your own video studio.
You’ll start with a simple studio put together on a shoestring budget, so you can get started right away. And you’ll learn how to upgrade to a pro-level studio with high-resolution, multiple angles, and professional audio and lighting.
But before we dive into the details of what you need to buy, I want to cover three important requirements when building a video studio.
Follow these three tips to help make sure you don’t waste your money on pieces of equipment that are incompatible or unnecessary.
How to Create a Video Studio Requirement #1: Get Equipment That Makes Sense Together
Some people will go out and start buying one-off pieces of equipment that someone told them they “had to have.”
Some super expensive wireless Lav microphone or a $3,000 lens that Zeiss just released…………………………………..”
Click here to read the rest of the article so you can set up your own video production studio on a tight budget:
Video is the dominant form of media today and hands down the best way to reach people today. From streaming movies and TV shows on Netflix to watching Live streaming videos on Facebook and Youtube, consumers are watching and interacting with video at unmatched rates in our history, and business owners should take notice.
Using video to reach your prospects is important, but finding the right video content strategy to reach the right audience can elevate your video marketing success even further. This article breaks down the details of your options when it comes to video marketing….
“Before we dive into the stats, let’s take a quick look at some of the types of video you can create to market your business. One of the most common is the explainer video, which is a short video explaining your products or services. You’ll often see explainer videos on the home page of a website, or on a product or landing page.
Other types of video content marketing include:
- Vlogs (video blogs)
- Video interviews
- Tutorial videos
- Videos of presentations
- Product demos and reviews
- Video testimonials
- Recordings of live streams
- Video ads
Now, let’s get to the data on video marketing. We’ve focused on the latest stats, published in the last year or so to keep your video marketing strategy up to the minute.
Continue Reading the Article Here: https://optinmonster.com/video-marketing-statistics-what-you-must-know/
What’s Up Tribe, Eddie Woods here! If you are a consistent reader of my Digital RockStar TV posts, then you know that I preach all the time about how important it is for all of you business owners and entrepreneurs to start using video to market your businesses. I continuously beat the drum of using video and I will keep doing so as long as video remains THE MOST powerful way to connect with your audience and sell your products and services.
So if you’re ready to heed my advice and you’re interested in marketing your business by using Video Ads on Social Media, or if you’ve already made the smart move to video, then I think that you will want to see this extremely helpful infographic that I posted below (which was originally posted by the fine folks at Clix Marketing). Since there are so many different popular social media platforms to choose from, that all have different video ad sizes that are required for each platform, it can be quite confusing when trying to figure out which size video ad that you need to use on which platform.
Well fret no more because this awesome Infographic is here rescue you!
When it comes to marketing your business online, creating a video marketing strategy is one of the most important tasks you can do that will have a tangible impact on growing your business. Video is a format that consumers around the globe love to digest. I have a sneaking suspicion that this is why it is being reported that 1 Billion hours of Youtube social video content is being watched every day around the world.
By using video you can bring your business and your brand to life in the mind of the consumer. Video content is not a flat or stagnant type of content, but it is vibrant and colorful. Video helps you connect with your audience, and helps your audience to connect with you and your brand.
If there’a any chance that you’re still resistant to incorporating video into your business, then read the following article Mike Connel at Spin Sucks. I guarantee you will find it quite insightful!
“I love video content.
Let me rephrase that.
I love consuming video content, but I despise making it.
Let me rephrase again: I love video content, but I hate being IN it…
That’s not a huge impediment to what I do because, well, #writing, but ultimately I do recognize the value of video… as long as I’m not in it.
Why would I video myself saying things into my phone? Won’t that just distract people from my amazing words?
When you ask the question like that, it kind of answers itself, no?
Still, that got us thinking. How important is video to our overall content mix?
It’s important, to be sure, but how important?
How about you? If it’s absent from your content strategy, do you absolutely need to add it? How much should you layer in?
So, the next Big Question focuses on video:
How important is video marketing in your content strategy? Is there such a thing as too much? Too little?
Does it depend?
Video Marketing: You’re Asking the Wrong Question
We received a huge number of answers to this one. Overwhelmingly, the answer was “very important,” along with the suggestion that we were asking the wrong question!
From Rachel Kay Albers:
Video content is where it’s at—why be scrambling to play catch up later?
Experts predict that video will drive 80 percent of online traffic within the next year, so companies need to include video NOW to stay relevant, as opposed to scrambling to make up for lost time in 2019.
The question isn’t, “Do I absolutely HAVE to add video to my strategy now?” but “What and who am I losing from failing to connect with my audience with video?”
While text-based content is still king in terms of driving search engine traffic, video is king for the “know, like, trust” factor.
Video builds intimacy and trust with your audience faster. NOT using video in content marketing means you have to work harder to gain your audience’s confidence; this means pumping more time and resources into research, content writing, and promotion……………..”
Already, 2018 has been an important year for the growth of online video and how businesses are using video to connect with their audiences and help sell their products and services. And Facebook has been a big part of the growth of video marketing for businesses. But I still encounter resistance from business owners who have not given video a try, and seem reluctant to do so.
For this reason and others, my buddy Wilco de Kreij, has put together an amazing blog post that show 10 examples of how to use video ads on Facebook. Check out the article below.
“So you’ve been marketing on Facebook for quite some time already. But now you’re thinking, “How about using video content for my next campaign?”
You saw how powerful Facebook video ads can be in getting hundreds to thousands of reactions, comments, and shares. I’m sure you’re also guessing these engaging videos generated a lot of sales!
Let me tell you that now is the best time to use videos in your advertising strategy. Here are reasons why:
- Video ads are now captioned, and this has increased view time by an average of 12%.
- Users can watch Facebook video ads in silent mode. This gives creative video marketers the opportunity to stand out and people to find ads less intrusive.
- Facebook gets about 8 billion video views on a daily basis. Videos are garnering website traffic and are predicted to account for 80% of all web traffic in 2020.
“But I Don’t Know the Best Techniques… What Should I Do?”
If you’re like most people, the idea of being on camera puts you off. Everyone who’s trying out Facebook video ads for the first time feels this way.
So, what’s the solution?
To answer your question, I did some research and found 10 amazing Facebook video ads.
Let’s explore each video ad and draw out some winning characteristics. Then, you can apply the principles or techniques used by these ads to your next Facebook video ad campaign.
Eddie Woods here, okay, I’m going to be a bit bold with my next statement, ready? You MUST incorporate video into your marketing plan for your business!!! This is NOT a suggestion, this is mandatory! Mandatory only if you want to remain relevant. Video is not only the dominant medium of the future, but it is the dominant medium of Right Now!
I know that many small, medium and even large businesses resist using video because they think it involves a lot of work, perhaps a big budget, requires time, and maybe they don’t feel that they come across good on camera. But if you are one of those businesses that have some of those objections, I would suggest that you stop thinking about your own insecurities with video, and start thinking about the effects that video can have on your potential customers, and the real potential it has to grow your audience, your customer base, and your bottom line.
I want you to read an amazing article from Liis Hainla at Dreamgrow, so you can start to understand the real power that video has and how it can help you grow your reach and your business…
“This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now…”
Eddie Woods here – In the video below, you will discover how Matt Risinger, who started his own custom home building company, scaled his business to 20 million dollars by leveraging his Youtube Channel. Matt now has more than 130,000 subscribers to his Youtube Channel. The interview is conducted by David Meerman Scott who mentored Matt and is a big reason for his success. Check out the interview now…
As we talk about here often, don’t sleep on SnapChat. This video social media app can help you to engage with your current customers and snag new ones. SnapChat has added another feature to their platform that you are going to want to learn to use to stay ahead of your competition…
“Two years after introducing video and voice chat in March 2016, Snapchat (NYSE: SNAP) has announced Group Video Chat with up to 16 people at once. Anything over 16 participants, and it becomes voice chat with support for up to 32 people.
Snapchat Group Video Chat
The communications features Snapchat is adding are increasingly changing it into a messaging service instead of a content platform. And as the company tries to find its bearings after its…”