How a Home Builder Used His Youtube Channel to Grow His Business From Zero to 20 Million
Eddie Woods here – In the video below, you will discover how Matt Risinger, who started his own custom home building company, scaled his business to 20 million dollars by leveraging his Youtube Channel. Matt now has more than 130,000 subscribers to his Youtube Channel. The interview is conducted by David Meerman Scott who mentored Matt and is a big reason for his success. Check out the interview now…
How to Attract New Prospects With Online Reviews
If you think that getting more online reviews from your satisfied clients is out of your control, then your eyes are about to be open. I’m sure that you’re aware that online reviews are one of the keys that can make or break your business. Almost 80% of consumers who are searching for products and services online say that they are influenced by online reviews when it comes to making a purchasing decision.
Here are 5 important strategies that will get you more online reviews and help you attract new prospects and clients to your business.
“Effectively marketing your business has always been about finding a way to stand out from the pack. After all, grabbing their attention is the first step in client conversion. But the act of drawing customers in has truly become an uphill battle in a world so heavily saturated with choice.
Hick’s Law, which is often summarized as “the paradox of choice,” states that when people are presented with more options, the time they take to make a decision actually goes up rather than down. We need to learn to empathize with the paralysis customers feel when trying to make a choice and actively address it if we want to win their business.
But in a world of too many options, what tactics can you use to make their decision easier?
I recently partnered with my friends over at icuc.social to unpack this heady subject. We put together both…”
How To Market Your Business On A Budget
When things get tight in most small businesses, the first expense to get cut is usually the marketing budget. This is the way that most business owners think. They need to keep the day-to-day operations going so they decide to cut the one thing that if done correctly, can actually bring them more business.
But this knee-jerk reaction is wrong minded. In this age that we live in, there have never been more cost effective ways to market, and cost effective tools to market with. Here are some brilliant marketing ideas by my good friend Neil Patel that will get you results even when your marketing budget is tighter than you’d like…
“You don’t need to spend tons of money on marketing. Trust me, I know from experience.
I’ve gone through both paths with my business ventures. There were times when I spent tons of money on marketing and other times when I paid as little as possible.
Don’t get me wrong, I’m not saying spending doesn’t always pay off. But there are still plenty of marketing tactics you can use that won’t break the bank.
I’ve outlined the top low-budget strategies to promote your brand. I’ve seen results with these methods in my own businesses and those I helped in my consulting work.
These are the top 10 ways to market your business on a budget.
1. Create and distribute videos
Despite popular belief, you don’t need to spend a ton of money to create video content.
You can easily do this yourself without hiring a professional. Don’t waste money on fancy equipment. You can probably get away with using your smartphone to record videos.
Otherwise, invest in a decent camera and microphone. Those will be your only expenses….”
How to Use Facebook Messenger to Market Your Business
Ignore Facebook Messenger to your own detriment. People are actively using Facebook Messenger to communicate with businesses to the tune of 2 Billion messages per month. If that stat has got your attention, then you really need to read and study the following article.
You can use Facebook Messenger to communicate with your prospects and customers at scale, and also individually through automation, and also self generated. Through messenger you can communicate about your products and services, upcoming events, customer service issues, holiday specials, you name it! Check out this deep dive into using Facebook Messenger for your business now…
“The key to success for Facebook Messenger marketing is built into Facebook’s policies:
- Get better at marketing
- Get better at talking to people
- And get better at building long-term relationships
With Facebook’s renewed focus on relationship building, if you do Facebook Messenger marketing right, you’ll stand head-and-shoulders above your competitors—because you’re reaching people where their attention is already focused.
But to succeed with marketing on Facebook Messenger, you shouldn’t approach the platform from a marketing perspective alone.
Instead, think of yourself as a social engineer.
You need to return to the basics of good marketing.
If you want people to click on your ads, you need to figure out what they’re struggling with or what they’re trying to make progress on…”
Key Takeaways from Jeff Bezos on How He Runs Amazon
Founder of Amazon, Jeff Bezos, is one of the most successful entrepreneurs in history. So when he gives any insight into how he runs his business, we should all just shut up, listen and take notes.
“In Amazon founder and CEO Jeff Bezos‘ annual letter to shareholders, he shares seven “essentials of what we’ve learned (so far) about high standards inside an organization” in this age of “customer empowerment.”
His first rule: Intrinsic or Teachable? … People “are pretty good at learning high standards simply through exposure. High standards are contagious.”
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