Why Having A “Lead Generation” Website Is Important For Your Business Lead generation websites are a type of website that aim to help businesses generate
Hey there, Eddie Woods here, my buddy Frank Kern has developed what he calls his new Beast Mode Approach to delivering content and driving free traffic on social media in order to sell products and services online. Check out this video where he walks you through what he discovered by accident mind you, and demonstrates how you can use the same approach to sell your products and services online through social media.
Frank’s Beast Mode strategy is a fresh approach for 2019 and will rocket you out of the gate right for the new year, so get crackin!!!
By the way, if you don’t know who Frank Kern is you better check yourself and get woke! Check the video out here…
Instagram has just rolled out a new way to shop on it’s platform. This summer they tested a new shopping feature in their Instagram Stories section and it allows users to buy products and has a personalized shopping channel in the explore search bar.
Both of these new features will improve on the current Instagram shopping experience. Check out this video for more details now…
Hi again, Eddie Woods here! One of the questions that I get asked the most from business owners is “How do I get more social media followers for my business?”
The short answer is to create more relevant content that your followers would love. But I consistently get push back from this answer. And I’m quite sure the reason I get push back is because most business owners are very busy and they don’t have time to create content themselves and they are reluctant to hire someone to do it for them.
I often tell business owners that they probably should not create the content themselves because it is quite time consuming, and I recommend that they hire an individual or a company to be in charge of creating fresh social media content to post. I stress to them the importance of hiring to fill this position on their team, but most of the time my overtures are not headed.
So since I’m tired of saying the same thing, and most of the time getting push-back, I decided to focus this post on an awesome article that a friend of mine named Rachel Rofe recently created. It’s about how to get more social media followers without creating having to create new content. Check out the article below.
“Social media is powerful. There’s no doubt about that. But social media marketing falls flat if you don’t have an audience built up, which can be challenging.
One of the best ways of getting more followers is to continuously post new, engaging content. Most of us, however, simply don’t have the time or the energy for that.
So what then? Is all hope lost?
Not so much. If you want to increase your follower counts on social media without having to create new content, don’t worry. There are tactics you can employ to give your friends and follower counts a boost without spending tons of extra effort.
Let’s take a look at 10 easy strategies below…
1) Add geotags to your photos
You can use geotags on Instagram to attract local followers. A geotag, essentially, is the current location (the longitude and latitude) of your Instagram account. The GPS device in your smartphone or tablet collects this information and makes it available on Instagram if you give it permission.
And when you add geotags to your posts, other Instagram users who’ve added geotags with the same location will be more likely to see your content and follow you as a result.
Geotags also make it so that your content shows up whenever someone searches for your location.
Basically, geotags help you increase your exposure, which, in turn, increase your odds of having more people follow you.
2) Follow other relevant brands, users, and influencers
This may seem counter-intuitive to boosting your follower count. But when you follow relevant brands, users, and influencers, often times, they follow you back. Plus, the whole point of gaining more followers is to engage real and relevant people with your business.
When looking for people to follow, conduct your search based on the following three categories……………….”
Eddie Woods here! By now you might have heard about Instagram’s new addition called IGTV. Social media apps are constantly being updated to try to keep pace with the ever changing landscape, and to try to provide a better overall experience for the user.
The new IGTV app is focused on long-form, vertical videos, designed for mobile devices, and makes it easier for it’s users to become video content creators without the hassles of editing videos for mobile devices.
IGTV has some interesting features that I think most business owners will find valuable. The following article goes over everything you need to know, and shows you how to get the most out of IGTV, check it out here…
What is IGTV?
“IGTV is Instagram’s own video content hub, focused on longer-form video content, with videos of up to a maximum of 60 minutes.
This is a potential game-changer for content creators who specialize in longer form videos. IGTV gives everyone the ability to leverage videos in a totally different way than before – and all in vertical format. We’ll talk a little about why this is so important later on in this post.
IGTV: Everything You Need To Know in a Nutshell (So Far)
As you may have noticed (if you’ve updated to the latest version of the app), there’s now a small TV icon next to your share airplane at the top right of your Instagram feed home screen. This is where IGTV channels live, and where you’ll be able to watch content from people you follow, discover new videos, see your channel and upload you own IGTV videos.
There’s also a new, standalone IGTV app, and web uploads as well. Here are some details on the functionality of IGTV…….”
If you’re on LinkedIn, and you’re using it like most business owners do, then you’re probably using it the wrong way. While Facebook, Twitter & Instagram tend to get the glory in the media, LinkedIn has been creating some awesome marketing options for businesses as well as several new tools to increase your businesses brand.
In addition, LinkedIn’s user base has steadily risen to 530 million users. With the power of LinkedIn’s growth, there is ample opportunities for businesses to expand their presence and attract new business. In order to take advantage of the this wave, your user profile needs to stand out in the crowded marketplace that LinkedIn is. So here are some fantastic ways that you can get your LinkedIn profile to stand out from the crowd, and get some new business in the door in the process.
“25 Ways to Improve Your LinkedIn Profile Today
The reality is doing even some of these steps will put you ahead of the majority of your competitors. Do all of them and you will blow your fellow job seekers out of the water and amaze prospective employers.
- Get Your Name In Lights – Enter your name as you want to be called. You can use the former name function if you changed your name over the course of your career and want to be found under your former name and you can choose to whom your former name is visible for optimum reach.
- Make The Most Of Your Tagline -Optimizing your tagline with keywords and phrases is very important to your LinkedIn profile. In your tagline, also known as your headline, use the keywords, descriptors and deliverables for which you want to be found for by hiring managers and recruiters. Do not let it default to your current job title. Instead, use this 120-character area to give the reader a snapshot of who you are and your personality, motivating them to click on your profile link to read further. Hiring managers actually use these keywords to find people like you! You can get direction for the keywords to use from……”To See The Rest Of the 25 Ways to Make Your LinkedIn Profile Stand Out In 2018, Click Here Now!
Eddie Woods, here – I talk to different business owners every single day probably 30 times a day. And one of the marketing methods that most business owners are interested in and have questions about is Facebook ads for their business. Facebook offers one of the largest advertising platforms to it’s users, but it’s also one of the most daunting to use.
The lure of Facebook advertising is intoxicating to businesses because they have over 2 billion users, so it makes sense to try to reach your customers there. But the Facebook advertising platform is not as straight forward to navigate as one might think.
It can be very frustrating for business owners to try to navigate the Facebook ad tool without having prior experience with using it. Hell, I know very experienced marketers who still have trouble with all of the features, and Facebook doesn’t make it easy either, as they seem to think that their ad tool is more intuitive than it actually is.
If you’re interested in advertising on Facebook then you should definitely study these top 6 mistakes that you need to avoid with Facebook Ads.
“Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls.
#1. Overlooking Video as a Marketing Method
Research from BuzzSumo indicates a decline in engagement with many types of posts. Facebook reports that up to 15,000 pieces of content could appear in a person’s feed each time they log onto Facebook. There’s more content being made than there is time to absorb it.
BuzzSumo reviewed a year’s worth of content and engagements on Facebook and found that although posts with images and links show a decline in interactions, that’s not true for video posts. In fact, there was a 10 percent increase in engagement over the past year with these types of posts.
Instagram has grown in popularity and has become one of the most popular social media sites online and subsequently a great place to market your business. It is the photo sharing platform of choice for consumers, and offers unique marketing opportunities to businesses and marketers to increase visibility for their brands.
Over the last year, Instagram has gone from 600 million active users to 800 million active users, making it the fastest growing social media platform in that time period.
Nathan Chan is the creator and publisher of the online magazine called Foundr, and he is also an Instagram expert. Nathan is an amazing success story and someone who I follow and respect greatly.
Here are 3 tips that Nathan put together, that will get you well on your way to tapping into Instagram’s user base and audience to spread the word about your brand, and start making sales.
“You know that Instagram is a great social network for some people.
For example, it’s great for artists, models, and anyone who wants to make sure the entire world knows how cute their cat is.
But is it a worthwhile network for businesses looking to generate new sales and customers?
In a word, absolutely.
If, that is, IF you do it right.
I’m Nathan Chan, publisher of Foundr Magazine—a bootstrapped company that quickly grew into a successful business thanks in large part to the Instagram strategy you’re about to learn in this post. And over the next few minutes, I’m going to show you the right way to grow your business with Instagram.
- Learn how to optimize your account and post compelling Instagram content that will keep your followers coming back again and again
- Along the way, you’ll increase your exposure and generate more conversions.
- And finally, you’ll discover a few tools you can use to measure your success and iterate your results to keep your followers (and your business) growing more and more each and every month.
I’ll dig into the details in just a moment, but first, I should give you a big-picture view of what you’re about to learn. In a nutshell, this system for growing your business through Instagram & Facebook marketing consists of 3 main steps:
- Awareness: Grow your Instagram followers with influencer marketing and user-generated content
- Engagement: Send traffic to your website with Lead Magnets and Instagram stories
- Conversions: Increase sales with great content and a call to action (CTA) that kindle emotion
Makes sense, right? First, you have to reach people……”
Social media plays a monumental role in engaging and communicating with your customers. In fact, a recent study showed that Facebook and Instagram are the top 2 channels that SMB’s use to stay in touch with their audiences.
However, nearly 50% of SMB’s are missing out on engaging their customers through any social media platforms, and this is a big mistake if they intend to grow their customer base and their businesses. Now there’s only so much time in a day, so if you do intend to start using social media to communicate with your prospects and customers, how should you go about customizing an effective strategy to do so?
Here is a great article by Tim Fitzpatrick of Rialto Mobile that breaks it down for you…
“Social media for small businesses can be really effective, but it is still a huge challenge for most business owners.
According to a survey by Netsertive, 49% of the small business survey respondents don’t have a formal social media marketing strategy in place. This number is low, especially with the range of amazing technology to help manage social media.
Is it really that surprising though? Not really.
Many small businesses don’t have the budget, time, or skills to take advantage of social media as a marketing channel.
I hope to change that! This article will help you start to manage social media like a pro.
It all starts with creating a social media marketing plan…”
Did you know that engagement on Instagram is 10 times higher than engagement on Facebook? Instagram has 800 million monthly active users, so I think it’s time to get your brand on the Gram and start testing some lead gen activities. The ability to generate leads on Instagram is more than just posting pretty pictures, you have to have a strategy. But even before we start going deep on Instagram lead gen strategy, I think it’s important to share the reasons why Instagram is a place where you should invest your efforts in promoting your business.
Here is an article that explores why your business needs to be on Instagram now, and in the future…
“In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users.
But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an immediate shoring up in that area.
Mark Zuckerberg was lauded for his commitment to keeping Instagram independent, and not just Frankensteining the technology into the parent Facebook app. Now, six years later, his quotes are even more interesting:
“For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.
We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and…”
One of the questions that I get a lot from my clients and members of my mastermind, is “How do I sell more of my products and services on social media?” Well folks, the trick is to not to try to sell directly in your social media posts. Now I know that sounds counter to what you probably thought, but you must remember that most people who interact on social media sites like Facebook, Twitter and others are there to socialize, not to be sold to.
If you’re confused now, don’t worry… here is a great article from an outstanding digital marketer named Luisa Zhou, who has all the right answers and methods if you’re interested in using social media to sell more of your stuff. Check it out here:
“We’ve all seen those posts…
You’re in a Facebook or Linkedin group, or browsing your newsfeed when someone shares one of those purely promotional updates. The kind that says, “Hey, I’m so excited to share my XYZ!”
Usually these posts have no likes or comments, with good reason.
People are happy to buy when they know something will meet their need, but they hate being sold to. Our defenses naturally go up when someone approaches us with a traditional salesman-like approach.
This principle also applies to using social media for business and as a sales tool. Especially depending on what people’s reasons are for being on social media in the first place (more on that later).
Being one-sided and promotional is the wrong way to make sales on social media.
One of the most common questions I get is, “How can I promote on Facebook (or LinkedIn or [your platform of choice]) without being salesy?”
Social media is one of the most powerful ways…”