Why Having A “Lead Generation” Website Is Important For Your Business
Lead generation websites are a type of website that aim to help businesses generate leads. A lead generation website will allow you to target your audience and sell them products or services. Rather than having a “Brochure” type of website like most businesses, you should have a website where people can submit their contact information in exchange for valuable information that they are seeking.
You can use this approach to make initial contact with a customer and then get in touch with them again at a later date when they are more inclined to purchase your product or service.
There are many ways that you can generate leads for your business through lead generation websites. The easiest way is by embedding forms on your website, which will prompt visitors to provide their email address, phone number, and other basic information about themselves.
The Top 7 Components of an Effective Lead Generation Website
1) Lead Magnet
A lead magnet is a content offer that is used by marketers to collect contact information from potential customers in exchange for something of value. A lead magnet may be an eBook, webinar or trial that is compelling enough to generate leads and customers for a business. Common types of lead magnets include whitepapers, eBooks, and infographics. The key is to make sure that they are tailored for your specific niche and have valuable information for your particular audience.
If your website is not optimized properly for mobile devices, or mobile-friendly, you will lose customers and prospects. About 77% of Americans use a mobile phone or tablet to visit websites.
In the past, designers were given strict instructions for how their websites should display on desktop screens and how they should be navigated with a mouse. Now that most people are browsing the web on smartphones, these instructions need to change.
If you are not considering how your site looks on mobile devices, then you will miss out on potential customers who are looking for information about your services or goods on a mobile device.
3) Easy to navigate
The structure of the website is crucial to making it easy to navigate. The homepage is the first place that a visitor will visit when they come to your site. It should have a prominent logo and a simple, clear navigation bar at the top or side of the page. The navigation bar should allow visitors to get used to your site layout and find what they are looking for with ease.
The layout should be easy on the eye with plenty of white space and minimal clutter. This will make it easier for visitors to quickly scan through content and find what they are looking for without being distracted by other things as well as navigating back across pages more easily.
4) A Clear Call-to-Action
It is a popular misconception that people should be able to find the information they need by clicking on links and going from page to page. A website can seem like one big blur, which is why it is so important to have a clear call-to-action.
A call-to-action (CTA) is essential for getting the right click. The CTA can take many forms: an action, an image, or even a button. The ultimate goal of any CTA is to encourage visitors to click on the CTA and perform a desired action.
The most common reasons for CTAs are:
- Increasing conversions
- Boosting sales
- Encouraging user engagement
- Increasing email subscriber list
5) Engaging Design
A website needs to be engaging in order to keep the visitor on the site. This can be done by having a well-built design that is easy to navigate. Websites that are built well will have visitors returning because they find it beneficial and easy to use.
The design of a website is very important because it conveys the message the company wants to put out there. If you want your company to stand out, you need a unique design that will make people remember your brand. Websites with an engaging design will make sure that their visitors are able to find what they are looking for without too much effort by making navigation intuitive and quick.
6) Effective Use of Colors
Colors have a huge effect on the moods and emotions of people. There are different colors that can be used to achieve an impactful result. For example, if you want to make your website look more professional, you should use warmer colors such as reds and browns while if you want to make your website look friendly, you should use cooler colors such as blues and greens.
Some companies have put in the time and effort to research what colors work best with regards to their industry or business. For example, Pinterest found out that they get the most engagement with their site when they use blue-green backgrounds and purple fonts for text.
7) Online Reviews and Testimonials
Reviews are important because they provide social proof for potential customers. They think to themselves, “if other people like this product or service, then I should like it too.”
Some of the most popular examples of reviews would be on Google and Amazon. Reviews help reassure the customer that they are making the right choice and that they will enjoy the experience at your company.
If the prospects who are coming to your website are just hanging around for a few seconds and then clicking away without taking some specific action, you will most likely lose that potential customer. Having a website that is specifically tailored to generating leads can help you convert many of those prospects into paying customers.
We hope this blog post has helped you learn about lead generation websites and why they are so important for your business. If you have any further questions or concerns, please don’t hesitate to contact us at 203-590-1675.