Should You Start A Podcast To Help Promote Your Business?

The popularity of Podcasts are sky high with no signs of slowing down. Not only is it relatively inexpensive to start your own Podcast, but it’s pretty simple to get started. The questions really are, will it be worth it to you to have your own podcast, and will it make that big a difference in growing your brand and your bottom line? Here is a great article that will break down the best reasons for why you should start a podcast for your business.

“The meteoric rise of smart speaker technology means that having a voice strategy for your brand is no longer optional.

But if you aren’t convinced yet, consider this: JPMorgan Chase recently announced it had appointed an agency specifically to handle its voice marketing, as it seeks to “amplify” (intentional pun?) its strategy around voice.

Financial institutions aren’t known for being early adopters of new trends, so this may be an important signal that voice is here to stay.

The financial giant’s chief marketing officer, Kristin Lemkau, had this to say:

Voice is not only coming; it’s here. And in a multitasking world, it’s significant.

Uh, what Kristin said.

There are elements you should include in a voice strategy, including optimizing your content for voice search.

Another one is podcasting.

In fact, more and more savvy brands are turning to podcasting as a marketing tool.

Google itself has just announced a new podcast-specific strategy, which aims to double the number of global podcast listeners.

Let’s take a look at some of the reasons why.

Podcasts are Exploding in Popularity

In the United States, four-in-10 people have listened to a podcast.

Furthermore, 67 million Americans listen to podcasts monthly—an increase of 14 percent in just one year.

And because Europe tends to follow U.S. trends, podcasts are becoming hugely popular in the U.K. One-in-ten adults in the U.K. now listen to a podcast every week.

Lately, my friends and I are more likely to enthuse about our latest podcast discoveries rather than the latest Netflix box sets or Hollywood blockbuster….”

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