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When things get tight in most small businesses, the first expense to get cut is usually the marketing budget. This is the way that most business owners think. They need to keep the day-to-day operations going so they decide to cut the one thing that if done correctly, can actually bring them more business.
But this knee-jerk reaction is wrong minded. In this age that we live in, there have never been more cost effective ways to market, and cost effective tools to market with. Here are some brilliant marketing ideas by my good friend Neil Patel that will get you results even when your marketing budget is tighter than you’d like…
“You don’t need to spend tons of money on marketing. Trust me, I know from experience.
I’ve gone through both paths with my business ventures. There were times when I spent tons of money on marketing and other times when I paid as little as possible.
Don’t get me wrong, I’m not saying spending doesn’t always pay off. But there are still plenty of marketing tactics you can use that won’t break the bank.
I’ve outlined the top low-budget strategies to promote your brand. I’ve seen results with these methods in my own businesses and those I helped in my consulting work.
These are the top 10 ways to market your business on a budget.
1. Create and distribute videos
Despite popular belief, you don’t need to spend a ton of money to create video content.
You can easily do this yourself without hiring a professional. Don’t waste money on fancy equipment. You can probably get away with using your smartphone to record videos.
Otherwise, invest in a decent camera and microphone. Those will be your only expenses….”