Here are a few compelling video marketing statistics:
- Emails containing video have 96% higher click-through rates than non-video emails.
- Video marketers enjoy a 54% increase in brand awareness.
- Social video generates 12 times more shares than text and images combined.
- Video drives a 157% increase in organic traffic from search result pages.
To build awareness of both your brand and your products, you’ll need to produce and post three types of videos: brand origin, segment-specific and explainer. Each is needed at different points in the buyer journey to inform and guide your prospects along their conversion path………….”