The Essential Role of a Unified Brand Voice and Visual Identity on Social Media
June 14, 2024
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Instagram New Shopping Feature in Stories
Instagram has just rolled out a new way to shop on it’s platform. This summer they tested a new shopping feature in their Instagram Stories section and it allows users to buy products and has a personalized shopping channel in the explore search bar.
Both of these new features will improve on the current Instagram shopping experience. Check out this video for more details now…
Quick Infographic Hack to Video Ad Platform Sizes
What’s Up Tribe, Eddie Woods here! If you are a consistent reader of my Digital RockStar TV posts, then you know that I preach all the time about how important it is for all of you business owners and entrepreneurs to start using video to market your businesses. I continuously beat the drum of using video and I will keep doing so as long as video remains THE MOST powerful way to connect with your audience and sell your products and services.
So if you’re ready to heed my advice and you’re interested in marketing your business by using Video Ads on Social Media, or if you’ve already made the smart move to video, then I think that you will want to see this extremely helpful infographic that I posted below (which was originally posted by the fine folks at Clix Marketing). Since there are so many different popular social media platforms to choose from, that all have different video ad sizes that are required for each platform, it can be quite confusing when trying to figure out which size video ad that you need to use on which platform.
Well fret no more because this awesome Infographic is here rescue you!
Top 10 Ways to Get More Social Media Followers for Your Business Without Creating New Content
Hi again, Eddie Woods here! One of the questions that I get asked the most from business owners is “How do I get more social media followers for my business?”
The short answer is to create more relevant content that your followers would love. But I consistently get push back from this answer. And I’m quite sure the reason I get push back is because most business owners are very busy and they don’t have time to create content themselves and they are reluctant to hire someone to do it for them.
I often tell business owners that they probably should not create the content themselves because it is quite time consuming, and I recommend that they hire an individual or a company to be in charge of creating fresh social media content to post. I stress to them the importance of hiring to fill this position on their team, but most of the time my overtures are not headed.
So since I’m tired of saying the same thing, and most of the time getting push-back, I decided to focus this post on an awesome article that a friend of mine named Rachel Rofe recently created. It’s about how to get more social media followers without creating having to create new content. Check out the article below.
“Social media is powerful. There’s no doubt about that. But social media marketing falls flat if you don’t have an audience built up, which can be challenging.
One of the best ways of getting more followers is to continuously post new, engaging content. Most of us, however, simply don’t have the time or the energy for that.
So what then? Is all hope lost?
Not so much. If you want to increase your follower counts on social media without having to create new content, don’t worry. There are tactics you can employ to give your friends and follower counts a boost without spending tons of extra effort.
Let’s take a look at 10 easy strategies below…
1) Add geotags to your photos
You can use geotags on Instagram to attract local followers. A geotag, essentially, is the current location (the longitude and latitude) of your Instagram account. The GPS device in your smartphone or tablet collects this information and makes it available on Instagram if you give it permission.
And when you add geotags to your posts, other Instagram users who’ve added geotags with the same location will be more likely to see your content and follow you as a result.
Geotags also make it so that your content shows up whenever someone searches for your location.
Basically, geotags help you increase your exposure, which, in turn, increase your odds of having more people follow you.
2) Follow other relevant brands, users, and influencers
This may seem counter-intuitive to boosting your follower count. But when you follow relevant brands, users, and influencers, often times, they follow you back. Plus, the whole point of gaining more followers is to engage real and relevant people with your business.
When looking for people to follow, conduct your search based on the following three categories……………….”
Click Here to see 8 more ways to get more social media followers to your business!
How Important Is Video Marketing For Your Business?
When it comes to marketing your business online, creating a video marketing strategy is one of the most important tasks you can do that will have a tangible impact on growing your business. Video is a format that consumers around the globe love to digest. I have a sneaking suspicion that this is why it is being reported that 1 Billion hours of Youtube social video content is being watched every day around the world.
By using video you can bring your business and your brand to life in the mind of the consumer. Video content is not a flat or stagnant type of content, but it is vibrant and colorful. Video helps you connect with your audience, and helps your audience to connect with you and your brand.
If there’a any chance that you’re still resistant to incorporating video into your business, then read the following article Mike Connel at Spin Sucks. I guarantee you will find it quite insightful!
“I love video content.
Let me rephrase that.
I love consuming video content, but I despise making it.
Let me rephrase again: I love video content, but I hate being IN it…
That’s not a huge impediment to what I do because, well, #writing, but ultimately I do recognize the value of video… as long as I’m not in it.
Why would I video myself saying things into my phone? Won’t that just distract people from my amazing words?
When you ask the question like that, it kind of answers itself, no?
Still, that got us thinking. How important is video to our overall content mix?
It’s important, to be sure, but how important?
How about you? If it’s absent from your content strategy, do you absolutely need to add it? How much should you layer in?
So, the next Big Question focuses on video:
How important is video marketing in your content strategy? Is there such a thing as too much? Too little?
Does it depend?
Video Marketing: You’re Asking the Wrong Question
We received a huge number of answers to this one. Overwhelmingly, the answer was “very important,” along with the suggestion that we were asking the wrong question!
From Rachel Kay Albers:
Video content is where it’s at—why be scrambling to play catch up later?
Experts predict that video will drive 80 percent of online traffic within the next year, so companies need to include video NOW to stay relevant, as opposed to scrambling to make up for lost time in 2019.
The question isn’t, “Do I absolutely HAVE to add video to my strategy now?” but “What and who am I losing from failing to connect with my audience with video?”
While text-based content is still king in terms of driving search engine traffic, video is king for the “know, like, trust” factor.
Video builds intimacy and trust with your audience faster. NOT using video in content marketing means you have to work harder to gain your audience’s confidence; this means pumping more time and resources into research, content writing, and promotion……………..”
Click here to read the rest of the article!
How to Use Instagram’s New IGTV for Your Business
Eddie Woods here! By now you might have heard about Instagram’s new addition called IGTV. Social media apps are constantly being updated to try to keep pace with the ever changing landscape, and to try to provide a better overall experience for the user.
The new IGTV app is focused on long-form, vertical videos, designed for mobile devices, and makes it easier for it’s users to become video content creators without the hassles of editing videos for mobile devices.
IGTV has some interesting features that I think most business owners will find valuable. The following article goes over everything you need to know, and shows you how to get the most out of IGTV, check it out here…
What is IGTV?
“IGTV is Instagram’s own video content hub, focused on longer-form video content, with videos of up to a maximum of 60 minutes.
This is a potential game-changer for content creators who specialize in longer form videos. IGTV gives everyone the ability to leverage videos in a totally different way than before – and all in vertical format. We’ll talk a little about why this is so important later on in this post.
IGTV: Everything You Need To Know in a Nutshell (So Far)
As you may have noticed (if you’ve updated to the latest version of the app), there’s now a small TV icon next to your share airplane at the top right of your Instagram feed home screen. This is where IGTV channels live, and where you’ll be able to watch content from people you follow, discover new videos, see your channel and upload you own IGTV videos.
There’s also a new, standalone IGTV app, and web uploads as well. Here are some details on the functionality of IGTV…….”
Read more about how to use IGTV for your business by clicking here!
How to Stand Out On LinkedIn!
If you’re on LinkedIn, and you’re using it like most business owners do, then you’re probably using it the wrong way. While Facebook, Twitter & Instagram tend to get the glory in the media, LinkedIn has been creating some awesome marketing options for businesses as well as several new tools to increase your businesses brand.
In addition, LinkedIn’s user base has steadily risen to 530 million users. With the power of LinkedIn’s growth, there is ample opportunities for businesses to expand their presence and attract new business. In order to take advantage of the this wave, your user profile needs to stand out in the crowded marketplace that LinkedIn is. So here are some fantastic ways that you can get your LinkedIn profile to stand out from the crowd, and get some new business in the door in the process.
“25 Ways to Improve Your LinkedIn Profile Today
The reality is doing even some of these steps will put you ahead of the majority of your competitors. Do all of them and you will blow your fellow job seekers out of the water and amaze prospective employers.
- Get Your Name In Lights – Enter your name as you want to be called. You can use the former name function if you changed your name over the course of your career and want to be found under your former name and you can choose to whom your former name is visible for optimum reach.
- Make The Most Of Your Tagline -Optimizing your tagline with keywords and phrases is very important to your LinkedIn profile. In your tagline, also known as your headline, use the keywords, descriptors and deliverables for which you want to be found for by hiring managers and recruiters. Do not let it default to your current job title. Instead, use this 120-character area to give the reader a snapshot of who you are and your personality, motivating them to click on your profile link to read further. Hiring managers actually use these keywords to find people like you! You can get direction for the keywords to use from……”To See The Rest Of the 25 Ways to Make Your LinkedIn Profile Stand Out In 2018, Click Here Now!
10 Ways to Use Facebook Video Ads
Already, 2018 has been an important year for the growth of online video and how businesses are using video to connect with their audiences and help sell their products and services. And Facebook has been a big part of the growth of video marketing for businesses. But I still encounter resistance from business owners who have not given video a try, and seem reluctant to do so.
For this reason and others, my buddy Wilco de Kreij, has put together an amazing blog post that show 10 examples of how to use video ads on Facebook. Check out the article below.
“So you’ve been marketing on Facebook for quite some time already. But now you’re thinking, “How about using video content for my next campaign?”
You saw how powerful Facebook video ads can be in getting hundreds to thousands of reactions, comments, and shares. I’m sure you’re also guessing these engaging videos generated a lot of sales!
Let me tell you that now is the best time to use videos in your advertising strategy. Here are reasons why:
- Video ads are now captioned, and this has increased view time by an average of 12%.
- Users can watch Facebook video ads in silent mode. This gives creative video marketers the opportunity to stand out and people to find ads less intrusive.
- Facebook gets about 8 billion video views on a daily basis. Videos are garnering website traffic and are predicted to account for 80% of all web traffic in 2020.
“But I Don’t Know the Best Techniques… What Should I Do?”
If you’re like most people, the idea of being on camera puts you off. Everyone who’s trying out Facebook video ads for the first time feels this way.
So, what’s the solution?
To answer your question, I did some research and found 10 amazing Facebook video ads.
Let’s explore each video ad and draw out some winning characteristics. Then, you can apply the principles or techniques used by these ads to your next Facebook video ad campaign.
Click Here For 10 Facebook Video Ad Examples That Will Inspire Your Next Campaign…
6 Facebook Ad Mistakes That Your Business Should Avoid
Eddie Woods, here – I talk to different business owners every single day probably 30 times a day. And one of the marketing methods that most business owners are interested in and have questions about is Facebook ads for their business. Facebook offers one of the largest advertising platforms to it’s users, but it’s also one of the most daunting to use.
The lure of Facebook advertising is intoxicating to businesses because they have over 2 billion users, so it makes sense to try to reach your customers there. But the Facebook advertising platform is not as straight forward to navigate as one might think.
It can be very frustrating for business owners to try to navigate the Facebook ad tool without having prior experience with using it. Hell, I know very experienced marketers who still have trouble with all of the features, and Facebook doesn’t make it easy either, as they seem to think that their ad tool is more intuitive than it actually is.
If you’re interested in advertising on Facebook then you should definitely study these top 6 mistakes that you need to avoid with Facebook Ads.
“Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls.
#1. Overlooking Video as a Marketing Method
Research from BuzzSumo indicates a decline in engagement with many types of posts. Facebook reports that up to 15,000 pieces of content could appear in a person’s feed each time they log onto Facebook. There’s more content being made than there is time to absorb it.
BuzzSumo reviewed a year’s worth of content and engagements on Facebook and found that although posts with images and links show a decline in interactions, that’s not true for video posts. In fact, there was a 10 percent increase in engagement over the past year with these types of posts.
Yet video posts are still nowhere near as prominent as other kinds of content on Facebook. Marketers have an opportunity to fill the void and gain traction by creating video-based ads…..”
Continue Reading This Post By Clicking Here…
A Quick Way to Get More Traffic to Your Site for No Money
Do you want to get more traffic to your website, and a brand new audience getting their eye balls on your products and services? Well who doesn’t right? One of the fastest and cheapest ways you can get more traffic to your website is by writing a guest blog post for popular websites.
This strategy has been around for years but is still one of the most effective and fastest ways to get relevant traffic to your site.
My buddy Neil Patel has written a content filled article about the entire process you should follow. Check it out below.
“Are you currently writing guest posts?
I see this problem all too often when I’m consulting various businesses and bloggers. They aren’t using guest posts as a lead generation strategy because they don’t see the benefits.
That’s because they don’t want to waste time creating content for other websites. These bloggers would much rather put more effort into publishing blogs on their own sites.
If this sounds like your mentality, you’re missing out on a huge opportunity here.
Guest posts are one of my favorite ways to drive more traffic to a website. I use this strategy all the time.
If you’re not convinced that guest blogging will benefit your business, this is the perfect guide for you. Those of you who want to begin guest blogging but don’t know how to start or turn these posts into site traffic, you’re in luck as well.
As an experienced guest blogger, I’ll tell you everything you need to know about the topic so you can increase traffic to your website. Let’s dive in.
Write for websites related to your brand
If you’ve been writing guest posts for a while but haven’t seen a boost in website traffic, you may want to re-evaluate the websites you’re writing for.
Here’s the first question you should ask yourself…..”
3 Easy Steps to Generating Sales With Instagram
Instagram has grown in popularity and has become one of the most popular social media sites online and subsequently a great place to market your business. It is the photo sharing platform of choice for consumers, and offers unique marketing opportunities to businesses and marketers to increase visibility for their brands.
Over the last year, Instagram has gone from 600 million active users to 800 million active users, making it the fastest growing social media platform in that time period.
Nathan Chan is the creator and publisher of the online magazine called Foundr, and he is also an Instagram expert. Nathan is an amazing success story and someone who I follow and respect greatly.
Here are 3 tips that Nathan put together, that will get you well on your way to tapping into Instagram’s user base and audience to spread the word about your brand, and start making sales.
“You know that Instagram is a great social network for some people.
For example, it’s great for artists, models, and anyone who wants to make sure the entire world knows how cute their cat is.
But is it a worthwhile network for businesses looking to generate new sales and customers?
In a word, absolutely.
If, that is, IF you do it right.
I’m Nathan Chan, publisher of Foundr Magazine—a bootstrapped company that quickly grew into a successful business thanks in large part to the Instagram strategy you’re about to learn in this post. And over the next few minutes, I’m going to show you the right way to grow your business with Instagram.
You’ll…
- Learn how to optimize your account and post compelling Instagram content that will keep your followers coming back again and again
- Along the way, you’ll increase your exposure and generate more conversions.
- And finally, you’ll discover a few tools you can use to measure your success and iterate your results to keep your followers (and your business) growing more and more each and every month.
I’ll dig into the details in just a moment, but first, I should give you a big-picture view of what you’re about to learn. In a nutshell, this system for growing your business through Instagram & Facebook marketing consists of 3 main steps:
- Awareness: Grow your Instagram followers with influencer marketing and user-generated content
- Engagement: Send traffic to your website with Lead Magnets and Instagram stories
- Conversions: Increase sales with great content and a call to action (CTA) that kindle emotion
Makes sense, right? First, you have to reach people……”