How Lady Boss Kaelin Poulin Launched an 8 Figure eCom Business
I’ve spoken at length about the importance of having a highly converting funnel to sell your products and services through your online marketing campaigns. If you want to see the anatomy of what a truly successful online marketing funnel consists of, then you should watch this webclass replay.
My buddy Russell Brunson hosted an outstanding webclass the other day for one of his students who’s online funnels have absolutely blown up. Kaelin Poulin “LadyBoss” shared her emotional story of how she went from absolute “zero” to 8-Figures over the last 3 years.
During her presentation, Kaelin takes you behind the scenes of her 8-Figure LadyBoss movement that is impacting more than 1.3 Million women.
She also shares three insider secrets behind their rapid success:
Secret #1 You Don’t Need A Product…Yet. (And the secret, “almost backwards process” Kaelin & Brandon used to launch their first funnel that paid their bills and bought them groceries BEFORE they even started creating a product!
Secret #2 How (Kaelin) Built Her Successful Online Business From Her Kitchen Table Using Only Her Laptop And An Iphone…(even though her only “tech” ability was turning on a TV!)
Secret #3 How They Siphoned MILLIONS Of People From Surfing The Internet To Her Sales Funnels, and Turned Them Into Customers Instantly…Without Them Ever Hearing Of Her Before!
But more importantly, Kaelin kept things 100% REAL on the webclass (in true LadyBoss fashion…), sharing her less-than-glamorous stories that almost every start-up entrepreneur can relate to.
Go ahead and watch the webclass now!
McDonalds Is All In On Mobile, How About Your Business?
One of the most successful business franchises in history is in the middle of a dramatic shift to mobile. McDonalds announced that they are adding self-serve kiosks and mobile order technology to 1,000 stores every quarter for the next 2 years. They want to give their customers greater variety when it comes to ordering and paying for meals. McDonalds is all-in on mobile and staying relevant to their customers by expanding the use of mobile technology throughout their business.
Perhaps SMB’s can take some cues from McDonalds shift, and stay ahead of the curve with your product and service offerings. Check out this article that breaks down this dramatic change that will change fast food forever:
“In a very short time, this restaurant has transformed into one of the most innovative and modern restaurants in the U.S.
I’m speaking, of course, about McDonald’s.
Don’t believe me? McDonald’s mobile app is currently ranked #3 in Apple’s app store,with an average rating of 4.5 stars (out of 5) and over 56,000 ratings. (Compare competitor Burger King’s app,which has only 443 ratings for an average of 2.7 stars.)
But it’s the store’s most recent transformation that is sure to change the future of fast food: the placing of self-serve kiosks in every McDonald’s store in the U.S.
In a matter of months, customers will be able to go to any McDonald’s around the country and order directly from one of these kiosks, after which they can then pick up their food at a counter or wait on an employee to bring the meal directly to the table.
“It’s a dramatic change,” McDonald’s CEO Steve Easterbrook told CNBC in a recent interview.
Easterbrook claims the kiosks, which are already in about 50% of U.S. stores, work well on numerous levels. “If people want to just dwell, have a little bit more time, they can go to a self-order kiosk, they can browse through the menu…they can start to see the broader ranges perhaps or they may want to customize the food they’ve got. Then, you can pay clearly on credit [or] debit there as well.”
When people have more time to dwell, explains Easterbrook, they tend to buy more, boosting the average check.
McDonald’s customers in international markets served as a test ground for the kiosks. McDonald’s confidently moved forward after a full rollout in the U.K., Canada, and Australia, where leadership deemed the project a success. To catch up, the company will be adding the kiosks to 1,000 U.S. restaurants per quarter–an average of over 10 per day.
But there’s a reason these kiosks are so successful.
Why these kiosks are a game-changer….”
How To Create A Social Media Plan For Your Business?
Social media plays a monumental role in engaging and communicating with your customers. In fact, a recent study showed that Facebook and Instagram are the top 2 channels that SMB’s use to stay in touch with their audiences.
However, nearly 50% of SMB’s are missing out on engaging their customers through any social media platforms, and this is a big mistake if they intend to grow their customer base and their businesses. Now there’s only so much time in a day, so if you do intend to start using social media to communicate with your prospects and customers, how should you go about customizing an effective strategy to do so?
Here is a great article by Tim Fitzpatrick of Rialto Mobile that breaks it down for you…
“Social media for small businesses can be really effective, but it is still a huge challenge for most business owners.
According to a survey by Netsertive, 49% of the small business survey respondents don’t have a formal social media marketing strategy in place. This number is low, especially with the range of amazing technology to help manage social media.
Is it really that surprising though? Not really.
Many small businesses don’t have the budget, time, or skills to take advantage of social media as a marketing channel.
I hope to change that! This article will help you start to manage social media like a pro.
It all starts with creating a social media marketing plan…”
Why Video Marketing Is A Must, Not A Maybe!
Eddie Woods here, okay, I’m going to be a bit bold with my next statement, ready? You MUST incorporate video into your marketing plan for your business!!! This is NOT a suggestion, this is mandatory! Mandatory only if you want to remain relevant. Video is not only the dominant medium of the future, but it is the dominant medium of Right Now!
I know that many small, medium and even large businesses resist using video because they think it involves a lot of work, perhaps a big budget, requires time, and maybe they don’t feel that they come across good on camera. But if you are one of those businesses that have some of those objections, I would suggest that you stop thinking about your own insecurities with video, and start thinking about the effects that video can have on your potential customers, and the real potential it has to grow your audience, your customer base, and your bottom line.
I want you to read an amazing article from Liis Hainla at Dreamgrow, so you can start to understand the real power that video has and how it can help you grow your reach and your business…
“This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now…”
This Year, 2018, Mobile Ad Spend Will Overtake TV Ad Spend
That headline alone is astounding: That this year, 2018, mobile ad spend will overtake TV ad spend for the first time ever! And there is no going back folks! Digital Marketing is a beast, and it is only getting bigger! Check out the stats in the article from Mobile Marketer below…
“Mobile commerce is some of the fuel that’s driving the strong growth in the ad space as mobile conversions are expected to surpass those for desktop computers. Mobile commerce sales grew 29% to $153 billion in 2017 from the prior year, making up one-third of online retail revenue, Forrester found in a separate study. The researcher forecast that the U.S. will add 53 million smartphone shoppers in the next five years to make up 82% of online shoppers buying through a mobile device. The significance of e-commerce to mobile advertising is a key opportunity for Amazon and Snapchat to grow their ad revenues.
Google and Facebook, which are frequently called the “duopoly” because of their dominance in the digital ad market, will only strengthen their hold on the market with nearly unsurpassed ability to target personalized ads to massive global audiences. Google, which has a near-monopoly on mobile search, targets ads based on consumer browsing history and how people research products and services…”