The Essential Role of a Unified Brand Voice and Visual Identity on Social Media
June 14, 2024
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How a Home Builder Used His Youtube Channel to Grow His Business From Zero to 20 Million
Eddie Woods here – In the video below, you will discover how Matt Risinger, who started his own custom home building company, scaled his business to 20 million dollars by leveraging his Youtube Channel. Matt now has more than 130,000 subscribers to his Youtube Channel. The interview is conducted by David Meerman Scott who mentored Matt and is a big reason for his success. Check out the interview now…
How to Attract New Prospects With Online Reviews
If you think that getting more online reviews from your satisfied clients is out of your control, then your eyes are about to be open. I’m sure that you’re aware that online reviews are one of the keys that can make or break your business. Almost 80% of consumers who are searching for products and services online say that they are influenced by online reviews when it comes to making a purchasing decision.
Here are 5 important strategies that will get you more online reviews and help you attract new prospects and clients to your business.
“Effectively marketing your business has always been about finding a way to stand out from the pack. After all, grabbing their attention is the first step in client conversion. But the act of drawing customers in has truly become an uphill battle in a world so heavily saturated with choice.
Hick’s Law, which is often summarized as “the paradox of choice,” states that when people are presented with more options, the time they take to make a decision actually goes up rather than down. We need to learn to empathize with the paralysis customers feel when trying to make a choice and actively address it if we want to win their business.
But in a world of too many options, what tactics can you use to make their decision easier?
I recently partnered with my friends over at icuc.social to unpack this heady subject. We put together both…”
How To Market Your Business On A Budget
When things get tight in most small businesses, the first expense to get cut is usually the marketing budget. This is the way that most business owners think. They need to keep the day-to-day operations going so they decide to cut the one thing that if done correctly, can actually bring them more business.
But this knee-jerk reaction is wrong minded. In this age that we live in, there have never been more cost effective ways to market, and cost effective tools to market with. Here are some brilliant marketing ideas by my good friend Neil Patel that will get you results even when your marketing budget is tighter than you’d like…
“You don’t need to spend tons of money on marketing. Trust me, I know from experience.
I’ve gone through both paths with my business ventures. There were times when I spent tons of money on marketing and other times when I paid as little as possible.
Don’t get me wrong, I’m not saying spending doesn’t always pay off. But there are still plenty of marketing tactics you can use that won’t break the bank.
I’ve outlined the top low-budget strategies to promote your brand. I’ve seen results with these methods in my own businesses and those I helped in my consulting work.
These are the top 10 ways to market your business on a budget.
1. Create and distribute videos
Despite popular belief, you don’t need to spend a ton of money to create video content.
You can easily do this yourself without hiring a professional. Don’t waste money on fancy equipment. You can probably get away with using your smartphone to record videos.
Otherwise, invest in a decent camera and microphone. Those will be your only expenses….”
How to Use Facebook Messenger to Market Your Business
Ignore Facebook Messenger to your own detriment. People are actively using Facebook Messenger to communicate with businesses to the tune of 2 Billion messages per month. If that stat has got your attention, then you really need to read and study the following article.
You can use Facebook Messenger to communicate with your prospects and customers at scale, and also individually through automation, and also self generated. Through messenger you can communicate about your products and services, upcoming events, customer service issues, holiday specials, you name it! Check out this deep dive into using Facebook Messenger for your business now…
“The key to success for Facebook Messenger marketing is built into Facebook’s policies:
- Get better at marketing
- Get better at talking to people
- And get better at building long-term relationships
With Facebook’s renewed focus on relationship building, if you do Facebook Messenger marketing right, you’ll stand head-and-shoulders above your competitors—because you’re reaching people where their attention is already focused.
But to succeed with marketing on Facebook Messenger, you shouldn’t approach the platform from a marketing perspective alone.
Instead, think of yourself as a social engineer.
You need to return to the basics of good marketing.
If you want people to click on your ads, you need to figure out what they’re struggling with or what they’re trying to make progress on…”
Key Takeaways from Jeff Bezos on How He Runs Amazon
Founder of Amazon, Jeff Bezos, is one of the most successful entrepreneurs in history. So when he gives any insight into how he runs his business, we should all just shut up, listen and take notes.
“In Amazon founder and CEO Jeff Bezos‘ annual letter to shareholders, he shares seven “essentials of what we’ve learned (so far) about high standards inside an organization” in this age of “customer empowerment.”
His first rule: Intrinsic or Teachable? … People “are pretty good at learning high standards simply through exposure. High standards are contagious.”
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How to Sell on Social Media Without Being Salesy
One of the questions that I get a lot from my clients and members of my mastermind, is “How do I sell more of my products and services on social media?” Well folks, the trick is to not to try to sell directly in your social media posts. Now I know that sounds counter to what you probably thought, but you must remember that most people who interact on social media sites like Facebook, Twitter and others are there to socialize, not to be sold to.
If you’re confused now, don’t worry… here is a great article from an outstanding digital marketer named Luisa Zhou, who has all the right answers and methods if you’re interested in using social media to sell more of your stuff. Check it out here:
“We’ve all seen those posts…
You’re in a Facebook or Linkedin group, or browsing your newsfeed when someone shares one of those purely promotional updates. The kind that says, “Hey, I’m so excited to share my XYZ!”
Usually these posts have no likes or comments, with good reason.
People are happy to buy when they know something will meet their need, but they hate being sold to. Our defenses naturally go up when someone approaches us with a traditional salesman-like approach.
This principle also applies to using social media for business and as a sales tool. Especially depending on what people’s reasons are for being on social media in the first place (more on that later).
Being one-sided and promotional is the wrong way to make sales on social media.
One of the most common questions I get is, “How can I promote on Facebook (or LinkedIn or [your platform of choice]) without being salesy?”
Social media is one of the most powerful ways…”
Ramit Sethi – How to Create a Successful Online Business Zero to Launch
Eddie Woods here — Have you ever wanted to start an online business? It takes courage to start something new. Kids get this — they get on a bike and try to ride, even if they don’t know how. Somehow, as adults, we get nervous about trying something we’re not immediately perfect at.
For example, when I eventually decided to sell something — a $17 ebook — I was terrified that nobody would buy it.
Guess what? Some people did buy it! In fact, I sold over one thousand copies in less than a month. Sales rolled in overnight, and they kept coming in.
I learned that I could debate idea after idea for years, getting stuck in my own head…or I could learn 1,000% more from actually taking action and doing it.
My friend Ramit Sethi (who I have learned so much from) is a great teacher and he loves to teach people how to start your own online business.
So please check out this video of Ramit, where he is teaching key aspects from his signature product Zero to Launch…
SnapChat Has Added Another Way To Engage Your Customers
As we talk about here often, don’t sleep on SnapChat. This video social media app can help you to engage with your current customers and snag new ones. SnapChat has added another feature to their platform that you are going to want to learn to use to stay ahead of your competition…
“Two years after introducing video and voice chat in March 2016, Snapchat (NYSE: SNAP) has announced Group Video Chat with up to 16 people at once. Anything over 16 participants, and it becomes voice chat with support for up to 32 people.
Snapchat Group Video Chat
The communications features Snapchat is adding are increasingly changing it into a messaging service instead of a content platform. And as the company tries to find its bearings after its…”
15 Ways to Use Snapchat for Your Business
For the last few years you’ve probably been hearing a lot about Snapchat. If you don’t know what Snapchat is, it’s a social media platform that allows users to send temporary messages to other users. It’s messaging platform is only mobile based., so if you want to use Snapchat to promote your business, your mobile phone will have to be an integral part of your strategy. Here are 15 different strategies and ideas to help get you started with Snapchat for your business.
“The days of Snapchat being used solely for sending pictures between friends are over.
This social media platform has evolved. Your company can’t afford to ignore the impact this marketing channel can have on your business.
It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of Gen Z use Snapchat as part of their daily routines. Plus, 51% of this group use Snapchat roughly 11 times each day.
While Snapchat is known for its popularity with teens, its market penetration is starting to hit young adults and older generations as well.
Snapchat is a viable marketing channel if your current target market falls anywhere between the ages of 12 and 34. But keep an eye on these trends as older generations…”
Creating a Podcast Studio on a Tight Budget
Eddie Woods here – If you’re thinking about starting your own Podcast, then you’re going to need the right Podcast equipment to get ready. Since you’re just starting out in the Podcast realm why spend a lot of cash to get the tools that you need. If you’re on a tight budget, or even if you’re not, there are some great suggestions of how to go about selecting the equipment that will get you up and running in no time with your very own Podcast. Ck out the informative article here…
“Want to record your own podcast?
Then you’re going to need some podcast equipment.
Now, when people start podcasting, many of them fall into one of two camps:
- Some people take waaay too much time deciding what podcast equipment to buy
- And others buy their gear on a whim without doing enough research beforehand
The downside to #1 is that you waste too much time researching when you should be taking action—actually recording your show and putting it out there in the world.
But you don’t want to go too far in the other direction. Because the downside to #2 is that you could buy the wrong thing—maybe you get a microphone that doesn’t really work for your needs—and you end up either wasting money, producing low-quality audio, or both…”