Why Having A “Lead Generation” Website Is Important For Your Business Lead generation websites are a type of website that aim to help businesses generate
The popularity of Podcasts are sky high with no signs of slowing down. Not only is it relatively inexpensive to start your own Podcast, but it’s pretty simple to get started. The questions really are, will it be worth it to you to have your own podcast, and will it make that big a difference in growing your brand and your bottom line? Here is a great article that will break down the best reasons for why you should start a podcast for your business.
“The meteoric rise of smart speaker technology means that having a voice strategy for your brand is no longer optional.
But if you aren’t convinced yet, consider this: JPMorgan Chase recently announced it had appointed an agency specifically to handle its voice marketing, as it seeks to “amplify” (intentional pun?) its strategy around voice.
Financial institutions aren’t known for being early adopters of new trends, so this may be an important signal that voice is here to stay.
The financial giant’s chief marketing officer, Kristin Lemkau, had this to say:
Voice is not only coming; it’s here. And in a multitasking world, it’s significant.
Uh, what Kristin said.
There are elements you should include in a voice strategy, including optimizing your content for voice search.
Another one is podcasting.
In fact, more and more savvy brands are turning to podcasting as a marketing tool.
Google itself has just announced a new podcast-specific strategy, which aims to double the number of global podcast listeners.
Let’s take a look at some of the reasons why.
Podcasts are Exploding in Popularity
In the United States, four-in-10 people have listened to a podcast.
Furthermore, 67 million Americans listen to podcasts monthly—an increase of 14 percent in just one year.
And because Europe tends to follow U.S. trends, podcasts are becoming hugely popular in the U.K. One-in-ten adults in the U.K. now listen to a podcast every week.
Lately, my friends and I are more likely to enthuse about our latest podcast discoveries rather than the latest Netflix box sets or Hollywood blockbuster….”
When you started your business you needed to know who your competitors were and what they were up to, and it’s the same story now. You must keep up with what your top competitors are doing, so you can stay one step (or more) ahead of them.
Competition is a good thing, it’s a healthy thing, and it can keep us all on our toes. Knowing the strengths and weaknesses of the businesses that you go head-to-head with can offer insights into growing your business in a way you could have never thought of on your own.
Luckily, in the era of technology that we’re living in now, the internet offers a vast array of tools that can help you keep tabs on your competition. This type of strategic thinking can pay off big, so take a look at the list of tools to help you build a competitive advantage in your market…
“1. Google Alerts
No list of online monitoring tools would be complete without Google Alerts.
This tool is about as easy to use as it gets. Simply sign into your Google account to get started. If you don’t have one, it will take only a couple of minutes to sign up.
Next, input the names of your competitors. Google takes care of the rest.
You’ll get an email report every time a competitor on your alert list gets mentioned online. You can set it up for links and keywords as well.
It all depends on what you want to track.
Google Alerts is great because it’s free to use. You’ll get notified when your competitors are mentioned so you can stay up to date on the latest information.
2. Social Mention
We know 71% of small businesses use social media to engage with their customers. This shouldn’t come as a surprise to you. That’s why Social Mention is one of my favorite monitoring tools.
It’s super easy to use. Simply search for terms, keywords, or the names of specific brands, and the platform will show you what people are talking about across social networks and blogs.
The tool will tell you how often the brand gets mentioned as well.
This is a great opportunity for you to see what actual people are saying about …“
If you think that getting more online reviews from your satisfied clients is out of your control, then your eyes are about to be open. I’m sure that you’re aware that online reviews are one of the keys that can make or break your business. Almost 80% of consumers who are searching for products and services online say that they are influenced by online reviews when it comes to making a purchasing decision.
Here are 5 important strategies that will get you more online reviews and help you attract new prospects and clients to your business.
“Effectively marketing your business has always been about finding a way to stand out from the pack. After all, grabbing their attention is the first step in client conversion. But the act of drawing customers in has truly become an uphill battle in a world so heavily saturated with choice.
Hick’s Law, which is often summarized as “the paradox of choice,” states that when people are presented with more options, the time they take to make a decision actually goes up rather than down. We need to learn to empathize with the paralysis customers feel when trying to make a choice and actively address it if we want to win their business.
But in a world of too many options, what tactics can you use to make their decision easier?
I recently partnered with my friends over at icuc.social to unpack this heady subject. We put together both…”
When things get tight in most small businesses, the first expense to get cut is usually the marketing budget. This is the way that most business owners think. They need to keep the day-to-day operations going so they decide to cut the one thing that if done correctly, can actually bring them more business.
But this knee-jerk reaction is wrong minded. In this age that we live in, there have never been more cost effective ways to market, and cost effective tools to market with. Here are some brilliant marketing ideas by my good friend Neil Patel that will get you results even when your marketing budget is tighter than you’d like…
“You don’t need to spend tons of money on marketing. Trust me, I know from experience.
I’ve gone through both paths with my business ventures. There were times when I spent tons of money on marketing and other times when I paid as little as possible.
Don’t get me wrong, I’m not saying spending doesn’t always pay off. But there are still plenty of marketing tactics you can use that won’t break the bank.
I’ve outlined the top low-budget strategies to promote your brand. I’ve seen results with these methods in my own businesses and those I helped in my consulting work.
These are the top 10 ways to market your business on a budget.
1. Create and distribute videos
Despite popular belief, you don’t need to spend a ton of money to create video content.
You can easily do this yourself without hiring a professional. Don’t waste money on fancy equipment. You can probably get away with using your smartphone to record videos.
Otherwise, invest in a decent camera and microphone. Those will be your only expenses….”
Eddie Woods here — Have you ever wanted to start an online business? It takes courage to start something new. Kids get this — they get on a bike and try to ride, even if they don’t know how. Somehow, as adults, we get nervous about trying something we’re not immediately perfect at.
For example, when I eventually decided to sell something — a $17 ebook — I was terrified that nobody would buy it.
Guess what? Some people did buy it! In fact, I sold over one thousand copies in less than a month. Sales rolled in overnight, and they kept coming in.
I learned that I could debate idea after idea for years, getting stuck in my own head…or I could learn 1,000% more from actually taking action and doing it.
My friend Ramit Sethi (who I have learned so much from) is a great teacher and he loves to teach people how to start your own online business.
So please check out this video of Ramit, where he is teaching key aspects from his signature product Zero to Launch…
Eddie Woods here – If you’re thinking about starting your own Podcast, then you’re going to need the right Podcast equipment to get ready. Since you’re just starting out in the Podcast realm why spend a lot of cash to get the tools that you need. If you’re on a tight budget, or even if you’re not, there are some great suggestions of how to go about selecting the equipment that will get you up and running in no time with your very own Podcast. Ck out the informative article here…
“Want to record your own podcast?
Then you’re going to need some podcast equipment.
Now, when people start podcasting, many of them fall into one of two camps:
- Some people take waaay too much time deciding what podcast equipment to buy
- And others buy their gear on a whim without doing enough research beforehand
The downside to #1 is that you waste too much time researching when you should be taking action—actually recording your show and putting it out there in the world.
But you don’t want to go too far in the other direction. Because the downside to #2 is that you could buy the wrong thing—maybe you get a microphone that doesn’t really work for your needs—and you end up either wasting money, producing low-quality audio, or both…”
From Eddie Woods – Gary Vaynerchuck is one of the king pins of digital media and he continues to be a leading voice on where digital marketing is headed. Gary Vee is the CEO and co-founder of Vayner Media and has a huge following of digital marketers and digital media specialists who are eager to hear his predictions in the industry.
Check out what Gary has to say about the future of digital marketing and how voice AI will change everything:
Can we establish your views on how revolutionary Voice AI is and is going to be in our day to day lives
It is going to be one of the core pillars of our interaction. I would say in a decade it’s going to rival the cell phone as we know it today. Ultimately because of how much time we spend the cell phone will continue to be the primary, but I genuinely believe that Voice AI enabled devices and infrastructure is going to become as crucial as the cell phone in the way we interact with technology…
This is Eddie Woods – Frank Kern is one of the original RockStars of the digital world, and in this video he shares how he discovered a model that’s bringing in over 400k per month. I know that sounds like a lot of bs, but Frank is the real deal. Check out this video and get some keys to what Frank is doing. If you want a guy to model your marketing after, Frank is the guy. A lot of my success online comes from following what he’s been doing, hanging out with him and taking in as much as I can. Ck it out.