We all know by now that Google is omnipotent when it comes to search. We rely on Google’s search results to point us in the right direction and make decisions about what products, services and businesses we trust.
The Essential Role of a Unified Brand Voice and Visual Identity on Social Media
June 14, 2024
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How Content Marketing Can Help You Get More Customers
Most small businesses focus the majority of their efforts on servicing their customers and perfecting their craft. While these efforts are indeed important, many business owners don’t focus enough of their energy to new client acquisition with the assistance of online marketing. Content marketing in particular can be extremely effective in helping to acquire new customers.
It’s true, content marketing takes a lot of time to do it right, but the benefits of content marketing cannot be disputed. Content marketing builds trust and relationships with your audience. It also increases conversions by giving people the information that they need, which enables them to make an informed buying decision.
So if you’re considering whether you should use content marketing in your business or not, here are some major points you should take note of…
13 bulletproof reasons that your team needs to start investing in content marketing.
“It seems like advertisements are everywhere nowadays.
Whether blocking us from watching a YouTube video, or disguising themselves as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.
In the midst of all of this negative advertising, businesses are left with an incredible opportunity to stop interrupting and start helping their customers.
Welcome to the world of content marketing.
Content marketing focuses on driving sales by giving your customers what they’re looking for while they’re actively searching for it.
Today, we’re going to talk about the top 13 benefits of content marketing to help you understand how valuable this marketing strategy can be for your business.
First, we’ll share the top 13 content marketing benefits. Then, we’ll delve into how you can get started with an effective content marketing strategy……………………..”
Click here to read more: https://junto.digital/blog/content-marketing-benefits/
The Top 12 Ways to get Your Business on the 1st Page of Google!
We all know by now that Google is omnipotent when it comes to search. We rely on Google’s search results to point us in the right direction and make decisions about what products, services and businesses we trust.
There is enormous power that comes to those who know how to get on the coveted first page for key search terms and phrases for various industries and niches.
Top rankings on in Google’s search results will get your business significantly higher click through rates.
That is why I wanted to post this tremendous article about 12 different ways you can get your business on the first page of Google…
“Most people rely on Google.
How many times have you heard someone say: “Just Google it.”
People make more than 3.5 billion searches every day on Google!
But even more interesting is that 75% of them don’t scroll past the first page of search results:
In short: people want answers fast!
You may have heard the classic quote from Brian Clark at Copyblogger when he said:
“The best place to hide a dead body is page 2 of the Google search results.”
It’s funny, but true. You need to rank on the first page of Google to stand a chance of reaching most readers.
But, the challenges don’t stop once you hit the first page. Google’s front page is becoming much more complex (and competitive) with the evolution of new SERP features such as featured snippets, knowledge panels, local map packs and carousels.
Once your website gets on the front page you then have to contend with…”
Read more here: https://www.robbierichards.com/seo/first-page-of-google/
Why Your Business Needs ChatBots
As a business owner you must be able to solve problems for your customers to ensure customer loyalty. Customer service issues in particular are not always the easiest to respond to in a timely fashion. That’s where Chatbots can really come in handy.
A Chatbot is a service powered by scripts and, or AI that is designed to resemble human conversations. Here is an article that goes into detail about why you should be using Chatbots in your business…
“Why Are Chatbots a Must-Have in 2019?
The entire digital universe is in a constant state of flux, permanently evolving to develop new, more advanced ways in which brands can stand out and reach their customers, and keep them happier than ever.
The alterations that pop up on a regular basis can evolve into trends, some of which have the power to reshape the entire industry into a more productive, customer-centric space. One of them with this potential is the emergence of AI within the digital ecosystem, and its application in the form of chatbots.
While not a new concept, the usage of chatbots has dramatically increased over the last few years, and for a few excellent reasons. For example, 75% of users expect an instant response from a chatbot at any given moment, which means that we are becoming more impatient by the minute, and with more customers to please, brands cannot afford to increase the waiting time………..”
Read the rest of the article here: https://www.einsteinmarketer.com/chatbots-2019/
The Impact of Google’s March 2019 Algorithm Update
SEO is an integral part of any business website’s ability to rank high in Google’s search engine in order to be found by your prospects and customers when they type in various search queries to find you. Occasionally, Google makes changes to the their algorithm which determines ranking factors that business owners must adhere to if they want to maintain high quality rankings.
One such algorithm change was recently made by Google. This article, will explain what is known about the changes that Google made, and what you need to do, if anything, to keep your website in the good graces of the tech giant.
“On 12th March, Google confirmed that it had once again updated its core algorithm, after experts noticed changes in worldwide Google search indexes.
Dubbed the “March 2019 Core Algorithm Update”, Google has not actually confirmed what changes have been implemented, but many within the industry have been analysing the impact so far.
Here’s a run-down of what we know about the changes, and what this could mean for SEO in 2019.
A reversal of the medic update?
Google’s last update in August 2018, known as E.A.T or the ‘medic’ update, largely affected websites in health, fitness, and wellness-related verticals. These sites generally fall into the YMYL category, which refers to content about “Your Money or Your Life”. This update continued Google’s efforts to reward sites that adhere to its Expertise, Authoritativeness, Trustworthiness (E-A-T) guidelines, which are top considerations for Page Quality……..”
Click here to read more: https://econsultancy.com/google-march-2019-algorithm-update-impact-seo/
Mike Dillard – Build Your Business Training
There’s an outstanding online marketer that I’ve followed for several years now named Mike Dillard. I haven’t had the pleasure of meeting him in person yet, but I do know several people who are friends of his, and they tell me that he really is the real deal.
I saw a training series that he put together a while ago and I wanted to share one of the videos from that series with you today, because I think that it’s very insightful and could be a big help in moving your online business forward, and giving you some new momentum.
Mike’s entire approach to building a successful online business and building wealth can be boiled down to just 3 steps, so watch the video below to discover what those 3 steps are, you won’t be disappointed.
The Mike Dillard Build Your Business, Build Your Wealth Training Series Video #4
Frank Kern’s Beast Mode Approach to Selling Online
Hey there, Eddie Woods here, my buddy Frank Kern has developed what he calls his new Beast Mode Approach to delivering content and driving free traffic on social media in order to sell products and services online. Check out this video where he walks you through what he discovered by accident mind you, and demonstrates how you can use the same approach to sell your products and services online through social media.
Frank’s Beast Mode strategy is a fresh approach for 2019 and will rocket you out of the gate right for the new year, so get crackin!!!
By the way, if you don’t know who Frank Kern is you better check yourself and get woke! Check the video out here…
How to Set Up Your Own Video Production Studio on a Tight Budget
What’s Up Tribe, Eddie Woods here! As you know by now, you should be creating video content that you can push out to your prospects, customers and your audience on a regular basis. If you want to start putting out quality video content on your own, without hiring a video agency or a freelance professional to assist you, then you are going to need to purchase some equipment, and possibly set up your own mini production studio.
There is a lot of video equipment to choose from, and you can spend a boatload of money in a millisecond if you don’t know what to look for. That is why I’ve brought together this comprehensive content to help you along. There are 2 videos as well as an incredibly detailed article by my good friends at Digital Marketer. Check out all of the content here:
“Thanks to some amazing improvements in camera technology over the past ten years or so, you don’t need as much equipment as you might think. And you don’t need to spend as much money as you might think, either.
You can put together a studio like this without spending a lot of money. And you’ll still have the ability to record and livestream high-quality video with crystal-clear audio.
And in this post, you’re going to learn how to do just that.
By the time you’re done reading, you’ll have a step-by-step roadmap for creating your own video studio.
You’ll start with a simple studio put together on a shoestring budget, so you can get started right away. And you’ll learn how to upgrade to a pro-level studio with high-resolution, multiple angles, and professional audio and lighting.
But before we dive into the details of what you need to buy, I want to cover three important requirements when building a video studio.
Follow these three tips to help make sure you don’t waste your money on pieces of equipment that are incompatible or unnecessary.
How to Create a Video Studio Requirement #1: Get Equipment That Makes Sense Together
Some people will go out and start buying one-off pieces of equipment that someone told them they “had to have.”
Some super expensive wireless Lav microphone or a $3,000 lens that Zeiss just released…………………………………..”
Click here to read the rest of the article so you can set up your own video production studio on a tight budget:
https://www.digitalmarketer.com/blog/how-to-create-a-video-studio/
Where Should You Invest Your 2019 Digital Marketing Budget
Can you believe it, 2018 is coming to a close and 2019 is dawning. The prudent business owners are taking a look at their budgets for next year and starting to think about which areas to put them in. The money you can set aside for marketing is not infinite, so you have to be able to understand where your funds can be used most effectively.
If you’re not currently generating customers online then you need to make a major adjustment to your digital marketing allocation plan for 2019. So how much should you be spending on your 2019 digital marketing budget, and where should that money be going?
The following infographic will give you a breakdown of where you should be looking to invest your digital marketing dollars in order to get 2019 off to an amazing start for your business. Check it out now…
What Every Business Owner Must Know About Video Marketing
Video is the dominant form of media today and hands down the best way to reach people today. From streaming movies and TV shows on Netflix to watching Live streaming videos on Facebook and Youtube, consumers are watching and interacting with video at unmatched rates in our history, and business owners should take notice.
Using video to reach your prospects is important, but finding the right video content strategy to reach the right audience can elevate your video marketing success even further. This article breaks down the details of your options when it comes to video marketing….
“Before we dive into the stats, let’s take a quick look at some of the types of video you can create to market your business. One of the most common is the explainer video, which is a short video explaining your products or services. You’ll often see explainer videos on the home page of a website, or on a product or landing page.
Other types of video content marketing include:
- Vlogs (video blogs)
- Video interviews
- Tutorial videos
- Videos of presentations
- Product demos and reviews
- Video testimonials
- Recordings of live streams
- Video ads
Now, let’s get to the data on video marketing. We’ve focused on the latest stats, published in the last year or so to keep your video marketing strategy up to the minute.
Continue Reading the Article Here: https://optinmonster.com/video-marketing-statistics-what-you-must-know/
How to Structure Your Website to Generate Leads
Is your website working for you 24 hours a day, or is it just sitting alone on a server somewhere, being seen for a few seconds here and there by your potential clients, only to have them click away to more interesting pastures?
I hope you know that your website can be so much more than a digital brochure. With competition increasing every day, it is important to get the most out of your website and use it to drive in new leads to your database, and ultimately new clients for your bottom line.
Here is a comprehensive look at how you can make your website a lead generation machine…
“If you can’t consistently generate more leads from your website then you have to re-evaluate your website content along with the purpose and goals of your website.
Building a website is never just for fun if you own a business. I think every website has a similar purpose, but the goals for a specific website may vary depending on the type of business you are in. Let me explain…
The Purpose of a Website
When websites first came out they were really just digital brochures that advertised a business. We’ve come a long way since then and the purpose of a website has changed dramatically.
A website now has many jobs and is like a marketing Swiss army knife for your business.
The purpose of your website is to FEED your business!”
Click here to read the rest of the article: https://www.rialtomobile.com/key-ingredients-generate-leads-from-website/