By now you must know that it is no longer optional to use video, it’s something that you have to do if you want to compete in 2019. Video is an integral part of getting attention and educating your audience.
The Essential Role of a Unified Brand Voice and Visual Identity on Social Media
June 14, 2024
No Comments
Read More »
Why Having A “Lead Generation” Website Is Important For Your Business
Why Having A “Lead Generation” Website Is Important For Your Business
Lead generation websites are a type of website that aim to help businesses generate leads. A lead generation website will allow you to target your audience and sell them products or services. Rather than having a “Brochure” type of website like most businesses, you should have a website where people can submit their contact information in exchange for valuable information that they are seeking.
You can use this approach to make initial contact with a customer and then get in touch with them again at a later date when they are more inclined to purchase your product or service.
There are many ways that you can generate leads for your business through lead generation websites. The easiest way is by embedding forms on your website, which will prompt visitors to provide their email address, phone number, and other basic information about themselves.
The Top 7 Components of an Effective Lead Generation Website
1) Lead Magnet
A lead magnet is a content offer that is used by marketers to collect contact information from potential customers in exchange for something of value. A lead magnet may be an eBook, webinar or trial that is compelling enough to generate leads and customers for a business. Common types of lead magnets include whitepapers, eBooks, and infographics. The key is to make sure that they are tailored for your specific niche and have valuable information for your particular audience.
2) Mobile-Friendly
If your website is not optimized properly for mobile devices, or mobile-friendly, you will lose customers and prospects. About 77% of Americans use a mobile phone or tablet to visit websites.
In the past, designers were given strict instructions for how their websites should display on desktop screens and how they should be navigated with a mouse. Now that most people are browsing the web on smartphones, these instructions need to change.
If you are not considering how your site looks on mobile devices, then you will miss out on potential customers who are looking for information about your services or goods on a mobile device.
3) Easy to navigate
The structure of the website is crucial to making it easy to navigate. The homepage is the first place that a visitor will visit when they come to your site. It should have a prominent logo and a simple, clear navigation bar at the top or side of the page. The navigation bar should allow visitors to get used to your site layout and find what they are looking for with ease.
The layout should be easy on the eye with plenty of white space and minimal clutter. This will make it easier for visitors to quickly scan through content and find what they are looking for without being distracted by other things as well as navigating back across pages more easily.
4) A Clear Call-to-Action
It is a popular misconception that people should be able to find the information they need by clicking on links and going from page to page. A website can seem like one big blur, which is why it is so important to have a clear call-to-action.
A call-to-action (CTA) is essential for getting the right click. The CTA can take many forms: an action, an image, or even a button. The ultimate goal of any CTA is to encourage visitors to click on the CTA and perform a desired action.
The most common reasons for CTAs are:
- Increasing conversions
- Boosting sales
- Encouraging user engagement
- Increasing email subscriber list
5) Engaging Design
A website needs to be engaging in order to keep the visitor on the site. This can be done by having a well-built design that is easy to navigate. Websites that are built well will have visitors returning because they find it beneficial and easy to use.
The design of a website is very important because it conveys the message the company wants to put out there. If you want your company to stand out, you need a unique design that will make people remember your brand. Websites with an engaging design will make sure that their visitors are able to find what they are looking for without too much effort by making navigation intuitive and quick.
6) Effective Use of Colors
Colors have a huge effect on the moods and emotions of people. There are different colors that can be used to achieve an impactful result. For example, if you want to make your website look more professional, you should use warmer colors such as reds and browns while if you want to make your website look friendly, you should use cooler colors such as blues and greens.
Some companies have put in the time and effort to research what colors work best with regards to their industry or business. For example, Pinterest found out that they get the most engagement with their site when they use blue-green backgrounds and purple fonts for text.
7) Online Reviews and Testimonials
Reviews are important because they provide social proof for potential customers. They think to themselves, “if other people like this product or service, then I should like it too.”
Some of the most popular examples of reviews would be on Google and Amazon. Reviews help reassure the customer that they are making the right choice and that they will enjoy the experience at your company.
Conclusion
If the prospects who are coming to your website are just hanging around for a few seconds and then clicking away without taking some specific action, you will most likely lose that potential customer. Having a website that is specifically tailored to generating leads can help you convert many of those prospects into paying customers.
We hope this blog post has helped you learn about lead generation websites and why they are so important for your business. If you have any further questions or concerns, please don’t hesitate to contact us at 203-590-1675.
Not Doing Videos Yet? Here’s an InfoGraphic that is Sure to Change Your Mind!
Bring your brand to life online by using video. Now, you all know by now that I’ve been preaching about incorporating video into your marketing plan for like… forever right? The reason is because video will bring your business to life for your audience. Videos show that you are a living, breathing person that people can connect with, and that you’re not just some words on a page, or on a website.
When you start telling your story to your audience through video, they will start to connect with you, connect with your business and with your brand in a whole new way. The shift to video will begin to show up in your bottom line too. Don’t believe me? Well then just check out the amazing InfoGraphic below that was put together by my friends over at Raw Shorts.
They have put together some mind-blowing stats on just how effective video marketing is for businesses. Check out the InfoGraphic below now…
Also, click here now to check out the article on Raw Shorts that follows the InfoGraphic! 
What Business Owners Need to Know About Voice Search
I’m sure you’ve heard of Amazon Alexa, and Google Home, heck you may even have one. But what you might not know is that you need to start preparing to optimize your businesses web presence for voice search, which will be dominating local search very soon.
According to ComScore, by the year 2020, 50% of all search will be prompted by voice. As business owners and marketers, we need to not only be aware of voice search, but start embracing voice search.
Search Engine Watch says that mobile voice-related searches are three times more likely to be locally-based than text searches are.
Local businesses especially need to start optimizing for voice search SEO. So what exactly is voice search, and how can businesses optimize their web presence for voice search?
Here is an article that will answer these questions…
“Ok Google, “Say Hi to Alexa”!
Apple and Google may have started voice search using Siri and Google Assistant, but Amazon’s Alexa really got the ball rolling with the launch of Echo. When Alexa was launched in November 2014, it was seen as a fun voice recognition gimmick that everyone would want for a few months before forgetting all about it.
Yet this turned out to gain incredible user adoption. In December 2016, Echo was Amazon’s most popular product during the holiday period, and it was the first sign that proved that Alexa and her friends were here to stay! It then came as no surprise when Google quickly joined the fray by launching Google Home, to build on Google Voice which was already on Android.
And, of course, there were iPhone’s Siri and Microsoft’s Cortana. However, we are yet to see Apple and Microsoft launch the smart speakers. Until then, it’s the battle of the titans – Amazon vs. Google!”
3 Videos Every Business Should Have
By now you must know that it is no longer optional to use video, it’s something that you have to do if you want to compete in 2019. Video is an integral part of getting attention and educating your audience.
I hear from business owners all the time who tell me that they don’t feel comfortable in front of the camera, and I totally get that because I used to feel the same way. But what you need to understand is that you don’t have to be perfect in order to get your message out and connect with your audience.
You won’t connect with everyone, but the beauty is that you don’t need to. There folks out there in your market, looking for your services who you will connect with, and they will be drawn to you because you are you. Not because you’re short or tall or fat or thin, or black or white or anything else.
Just be you and that will be good enough.
There is a bigger question that needs to be answered, and it’s one that I also hear from lots of small business owners who are thinking about doing some videos… what types of videos should business owners be creating? Below is an article that answers that question for you.
“Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions.
The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream.
Here are a few compelling video marketing statistics:
- Emails containing video have 96% higher click-through rates than non-video emails.
- Video marketers enjoy a 54% increase in brand awareness.
- Social video generates 12 times more shares than text and images combined.
- Video drives a 157% increase in organic traffic from search result pages.
To build awareness of both your brand and your products, you’ll need to produce and post three types of videos: brand origin, segment-specific and explainer. Each is needed at different points in the buyer journey to inform and guide your prospects along their conversion path………….”
Click here to read more: https://www.smartinsights.com/digital-marketing-platforms/video-marketing/content-marketing-videos-every-brand-should-create/