The Essential Role of a Unified Brand Voice and Visual Identity on Social Media
June 14, 2024
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6 Facebook Ad Mistakes That Your Business Should Avoid
Eddie Woods, here – I talk to different business owners every single day probably 30 times a day. And one of the marketing methods that most business owners are interested in and have questions about is Facebook ads for their business. Facebook offers one of the largest advertising platforms to it’s users, but it’s also one of the most daunting to use.
The lure of Facebook advertising is intoxicating to businesses because they have over 2 billion users, so it makes sense to try to reach your customers there. But the Facebook advertising platform is not as straight forward to navigate as one might think.
It can be very frustrating for business owners to try to navigate the Facebook ad tool without having prior experience with using it. Hell, I know very experienced marketers who still have trouble with all of the features, and Facebook doesn’t make it easy either, as they seem to think that their ad tool is more intuitive than it actually is.
If you’re interested in advertising on Facebook then you should definitely study these top 6 mistakes that you need to avoid with Facebook Ads.
“Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls.
#1. Overlooking Video as a Marketing Method
Research from BuzzSumo indicates a decline in engagement with many types of posts. Facebook reports that up to 15,000 pieces of content could appear in a person’s feed each time they log onto Facebook. There’s more content being made than there is time to absorb it.
BuzzSumo reviewed a year’s worth of content and engagements on Facebook and found that although posts with images and links show a decline in interactions, that’s not true for video posts. In fact, there was a 10 percent increase in engagement over the past year with these types of posts.
Yet video posts are still nowhere near as prominent as other kinds of content on Facebook. Marketers have an opportunity to fill the void and gain traction by creating video-based ads…..”
Continue Reading This Post By Clicking Here…
A Quick Way to Get More Traffic to Your Site for No Money
Do you want to get more traffic to your website, and a brand new audience getting their eye balls on your products and services? Well who doesn’t right? One of the fastest and cheapest ways you can get more traffic to your website is by writing a guest blog post for popular websites.
This strategy has been around for years but is still one of the most effective and fastest ways to get relevant traffic to your site.
My buddy Neil Patel has written a content filled article about the entire process you should follow. Check it out below.
“Are you currently writing guest posts?
I see this problem all too often when I’m consulting various businesses and bloggers. They aren’t using guest posts as a lead generation strategy because they don’t see the benefits.
That’s because they don’t want to waste time creating content for other websites. These bloggers would much rather put more effort into publishing blogs on their own sites.
If this sounds like your mentality, you’re missing out on a huge opportunity here.
Guest posts are one of my favorite ways to drive more traffic to a website. I use this strategy all the time.
If you’re not convinced that guest blogging will benefit your business, this is the perfect guide for you. Those of you who want to begin guest blogging but don’t know how to start or turn these posts into site traffic, you’re in luck as well.
As an experienced guest blogger, I’ll tell you everything you need to know about the topic so you can increase traffic to your website. Let’s dive in.
Write for websites related to your brand
If you’ve been writing guest posts for a while but haven’t seen a boost in website traffic, you may want to re-evaluate the websites you’re writing for.
Here’s the first question you should ask yourself…..”
3 Easy Steps to Generating Sales With Instagram
Instagram has grown in popularity and has become one of the most popular social media sites online and subsequently a great place to market your business. It is the photo sharing platform of choice for consumers, and offers unique marketing opportunities to businesses and marketers to increase visibility for their brands.
Over the last year, Instagram has gone from 600 million active users to 800 million active users, making it the fastest growing social media platform in that time period.
Nathan Chan is the creator and publisher of the online magazine called Foundr, and he is also an Instagram expert. Nathan is an amazing success story and someone who I follow and respect greatly.
Here are 3 tips that Nathan put together, that will get you well on your way to tapping into Instagram’s user base and audience to spread the word about your brand, and start making sales.
“You know that Instagram is a great social network for some people.
For example, it’s great for artists, models, and anyone who wants to make sure the entire world knows how cute their cat is.
But is it a worthwhile network for businesses looking to generate new sales and customers?
In a word, absolutely.
If, that is, IF you do it right.
I’m Nathan Chan, publisher of Foundr Magazine—a bootstrapped company that quickly grew into a successful business thanks in large part to the Instagram strategy you’re about to learn in this post. And over the next few minutes, I’m going to show you the right way to grow your business with Instagram.
You’ll…
- Learn how to optimize your account and post compelling Instagram content that will keep your followers coming back again and again
- Along the way, you’ll increase your exposure and generate more conversions.
- And finally, you’ll discover a few tools you can use to measure your success and iterate your results to keep your followers (and your business) growing more and more each and every month.
I’ll dig into the details in just a moment, but first, I should give you a big-picture view of what you’re about to learn. In a nutshell, this system for growing your business through Instagram & Facebook marketing consists of 3 main steps:
- Awareness: Grow your Instagram followers with influencer marketing and user-generated content
- Engagement: Send traffic to your website with Lead Magnets and Instagram stories
- Conversions: Increase sales with great content and a call to action (CTA) that kindle emotion
Makes sense, right? First, you have to reach people……”
How Lady Boss Kaelin Poulin Launched an 8 Figure eCom Business
I’ve spoken at length about the importance of having a highly converting funnel to sell your products and services through your online marketing campaigns. If you want to see the anatomy of what a truly successful online marketing funnel consists of, then you should watch this webclass replay.
My buddy Russell Brunson hosted an outstanding webclass the other day for one of his students who’s online funnels have absolutely blown up. Kaelin Poulin “LadyBoss” shared her emotional story of how she went from absolute “zero” to 8-Figures over the last 3 years.
During her presentation, Kaelin takes you behind the scenes of her 8-Figure LadyBoss movement that is impacting more than 1.3 Million women.
She also shares three insider secrets behind their rapid success:
Secret #1 You Don’t Need A Product…Yet. (And the secret, “almost backwards process” Kaelin & Brandon used to launch their first funnel that paid their bills and bought them groceries BEFORE they even started creating a product!
Secret #2 How (Kaelin) Built Her Successful Online Business From Her Kitchen Table Using Only Her Laptop And An Iphone…(even though her only “tech” ability was turning on a TV!)
Secret #3 How They Siphoned MILLIONS Of People From Surfing The Internet To Her Sales Funnels, and Turned Them Into Customers Instantly…Without Them Ever Hearing Of Her Before!
But more importantly, Kaelin kept things 100% REAL on the webclass (in true LadyBoss fashion…), sharing her less-than-glamorous stories that almost every start-up entrepreneur can relate to.
Go ahead and watch the webclass now!
McDonalds Is All In On Mobile, How About Your Business?
One of the most successful business franchises in history is in the middle of a dramatic shift to mobile. McDonalds announced that they are adding self-serve kiosks and mobile order technology to 1,000 stores every quarter for the next 2 years. They want to give their customers greater variety when it comes to ordering and paying for meals. McDonalds is all-in on mobile and staying relevant to their customers by expanding the use of mobile technology throughout their business.
Perhaps SMB’s can take some cues from McDonalds shift, and stay ahead of the curve with your product and service offerings. Check out this article that breaks down this dramatic change that will change fast food forever:
“In a very short time, this restaurant has transformed into one of the most innovative and modern restaurants in the U.S.
I’m speaking, of course, about McDonald’s.
Don’t believe me? McDonald’s mobile app is currently ranked #3 in Apple’s app store,with an average rating of 4.5 stars (out of 5) and over 56,000 ratings. (Compare competitor Burger King’s app,which has only 443 ratings for an average of 2.7 stars.)
But it’s the store’s most recent transformation that is sure to change the future of fast food: the placing of self-serve kiosks in every McDonald’s store in the U.S.
In a matter of months, customers will be able to go to any McDonald’s around the country and order directly from one of these kiosks, after which they can then pick up their food at a counter or wait on an employee to bring the meal directly to the table.
“It’s a dramatic change,” McDonald’s CEO Steve Easterbrook told CNBC in a recent interview.
Easterbrook claims the kiosks, which are already in about 50% of U.S. stores, work well on numerous levels. “If people want to just dwell, have a little bit more time, they can go to a self-order kiosk, they can browse through the menu…they can start to see the broader ranges perhaps or they may want to customize the food they’ve got. Then, you can pay clearly on credit [or] debit there as well.”
When people have more time to dwell, explains Easterbrook, they tend to buy more, boosting the average check.
McDonald’s customers in international markets served as a test ground for the kiosks. McDonald’s confidently moved forward after a full rollout in the U.K., Canada, and Australia, where leadership deemed the project a success. To catch up, the company will be adding the kiosks to 1,000 U.S. restaurants per quarter–an average of over 10 per day.
But there’s a reason these kiosks are so successful.
Why these kiosks are a game-changer….”
How To Create A Social Media Plan For Your Business?
Social media plays a monumental role in engaging and communicating with your customers. In fact, a recent study showed that Facebook and Instagram are the top 2 channels that SMB’s use to stay in touch with their audiences.
However, nearly 50% of SMB’s are missing out on engaging their customers through any social media platforms, and this is a big mistake if they intend to grow their customer base and their businesses. Now there’s only so much time in a day, so if you do intend to start using social media to communicate with your prospects and customers, how should you go about customizing an effective strategy to do so?
Here is a great article by Tim Fitzpatrick of Rialto Mobile that breaks it down for you…
“Social media for small businesses can be really effective, but it is still a huge challenge for most business owners.
According to a survey by Netsertive, 49% of the small business survey respondents don’t have a formal social media marketing strategy in place. This number is low, especially with the range of amazing technology to help manage social media.
Is it really that surprising though? Not really.
Many small businesses don’t have the budget, time, or skills to take advantage of social media as a marketing channel.
I hope to change that! This article will help you start to manage social media like a pro.
It all starts with creating a social media marketing plan…”