The Essential Role of a Unified Brand Voice and Visual Identity on Social Media
June 14, 2024
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Frank Kern’s Beast Mode Approach to Selling Online
Hey there, Eddie Woods here, my buddy Frank Kern has developed what he calls his new Beast Mode Approach to delivering content and driving free traffic on social media in order to sell products and services online. Check out this video where he walks you through what he discovered by accident mind you, and demonstrates how you can use the same approach to sell your products and services online through social media.
Frank’s Beast Mode strategy is a fresh approach for 2019 and will rocket you out of the gate right for the new year, so get crackin!!!
By the way, if you don’t know who Frank Kern is you better check yourself and get woke! Check the video out here…
How to Set Up Your Own Video Production Studio on a Tight Budget
What’s Up Tribe, Eddie Woods here! As you know by now, you should be creating video content that you can push out to your prospects, customers and your audience on a regular basis. If you want to start putting out quality video content on your own, without hiring a video agency or a freelance professional to assist you, then you are going to need to purchase some equipment, and possibly set up your own mini production studio.
There is a lot of video equipment to choose from, and you can spend a boatload of money in a millisecond if you don’t know what to look for. That is why I’ve brought together this comprehensive content to help you along. There are 2 videos as well as an incredibly detailed article by my good friends at Digital Marketer. Check out all of the content here:
“Thanks to some amazing improvements in camera technology over the past ten years or so, you don’t need as much equipment as you might think. And you don’t need to spend as much money as you might think, either.
You can put together a studio like this without spending a lot of money. And you’ll still have the ability to record and livestream high-quality video with crystal-clear audio.
And in this post, you’re going to learn how to do just that.
By the time you’re done reading, you’ll have a step-by-step roadmap for creating your own video studio.
You’ll start with a simple studio put together on a shoestring budget, so you can get started right away. And you’ll learn how to upgrade to a pro-level studio with high-resolution, multiple angles, and professional audio and lighting.
But before we dive into the details of what you need to buy, I want to cover three important requirements when building a video studio.
Follow these three tips to help make sure you don’t waste your money on pieces of equipment that are incompatible or unnecessary.
How to Create a Video Studio Requirement #1: Get Equipment That Makes Sense Together
Some people will go out and start buying one-off pieces of equipment that someone told them they “had to have.”
Some super expensive wireless Lav microphone or a $3,000 lens that Zeiss just released…………………………………..”
Click here to read the rest of the article so you can set up your own video production studio on a tight budget:
https://www.digitalmarketer.com/blog/how-to-create-a-video-studio/
Where Should You Invest Your 2019 Digital Marketing Budget
Can you believe it, 2018 is coming to a close and 2019 is dawning. The prudent business owners are taking a look at their budgets for next year and starting to think about which areas to put them in. The money you can set aside for marketing is not infinite, so you have to be able to understand where your funds can be used most effectively.
If you’re not currently generating customers online then you need to make a major adjustment to your digital marketing allocation plan for 2019. So how much should you be spending on your 2019 digital marketing budget, and where should that money be going?
The following infographic will give you a breakdown of where you should be looking to invest your digital marketing dollars in order to get 2019 off to an amazing start for your business. Check it out now…
What Every Business Owner Must Know About Video Marketing
Video is the dominant form of media today and hands down the best way to reach people today. From streaming movies and TV shows on Netflix to watching Live streaming videos on Facebook and Youtube, consumers are watching and interacting with video at unmatched rates in our history, and business owners should take notice.
Using video to reach your prospects is important, but finding the right video content strategy to reach the right audience can elevate your video marketing success even further. This article breaks down the details of your options when it comes to video marketing….
“Before we dive into the stats, let’s take a quick look at some of the types of video you can create to market your business. One of the most common is the explainer video, which is a short video explaining your products or services. You’ll often see explainer videos on the home page of a website, or on a product or landing page.
Other types of video content marketing include:
- Vlogs (video blogs)
- Video interviews
- Tutorial videos
- Videos of presentations
- Product demos and reviews
- Video testimonials
- Recordings of live streams
- Video ads
Now, let’s get to the data on video marketing. We’ve focused on the latest stats, published in the last year or so to keep your video marketing strategy up to the minute.
Continue Reading the Article Here: https://optinmonster.com/video-marketing-statistics-what-you-must-know/
How to Structure Your Website to Generate Leads
Is your website working for you 24 hours a day, or is it just sitting alone on a server somewhere, being seen for a few seconds here and there by your potential clients, only to have them click away to more interesting pastures?
I hope you know that your website can be so much more than a digital brochure. With competition increasing every day, it is important to get the most out of your website and use it to drive in new leads to your database, and ultimately new clients for your bottom line.
Here is a comprehensive look at how you can make your website a lead generation machine…
“If you can’t consistently generate more leads from your website then you have to re-evaluate your website content along with the purpose and goals of your website.
Building a website is never just for fun if you own a business. I think every website has a similar purpose, but the goals for a specific website may vary depending on the type of business you are in. Let me explain…
The Purpose of a Website
When websites first came out they were really just digital brochures that advertised a business. We’ve come a long way since then and the purpose of a website has changed dramatically.
A website now has many jobs and is like a marketing Swiss army knife for your business.
The purpose of your website is to FEED your business!”
Click here to read the rest of the article: https://www.rialtomobile.com/key-ingredients-generate-leads-from-website/
Instagram New Shopping Feature in Stories
Instagram has just rolled out a new way to shop on it’s platform. This summer they tested a new shopping feature in their Instagram Stories section and it allows users to buy products and has a personalized shopping channel in the explore search bar.
Both of these new features will improve on the current Instagram shopping experience. Check out this video for more details now…
Quick Infographic Hack to Video Ad Platform Sizes
What’s Up Tribe, Eddie Woods here! If you are a consistent reader of my Digital RockStar TV posts, then you know that I preach all the time about how important it is for all of you business owners and entrepreneurs to start using video to market your businesses. I continuously beat the drum of using video and I will keep doing so as long as video remains THE MOST powerful way to connect with your audience and sell your products and services.
So if you’re ready to heed my advice and you’re interested in marketing your business by using Video Ads on Social Media, or if you’ve already made the smart move to video, then I think that you will want to see this extremely helpful infographic that I posted below (which was originally posted by the fine folks at Clix Marketing). Since there are so many different popular social media platforms to choose from, that all have different video ad sizes that are required for each platform, it can be quite confusing when trying to figure out which size video ad that you need to use on which platform.
Well fret no more because this awesome Infographic is here rescue you!
Top 10 Ways to Get More Social Media Followers for Your Business Without Creating New Content
Hi again, Eddie Woods here! One of the questions that I get asked the most from business owners is “How do I get more social media followers for my business?”
The short answer is to create more relevant content that your followers would love. But I consistently get push back from this answer. And I’m quite sure the reason I get push back is because most business owners are very busy and they don’t have time to create content themselves and they are reluctant to hire someone to do it for them.
I often tell business owners that they probably should not create the content themselves because it is quite time consuming, and I recommend that they hire an individual or a company to be in charge of creating fresh social media content to post. I stress to them the importance of hiring to fill this position on their team, but most of the time my overtures are not headed.
So since I’m tired of saying the same thing, and most of the time getting push-back, I decided to focus this post on an awesome article that a friend of mine named Rachel Rofe recently created. It’s about how to get more social media followers without creating having to create new content. Check out the article below.
“Social media is powerful. There’s no doubt about that. But social media marketing falls flat if you don’t have an audience built up, which can be challenging.
One of the best ways of getting more followers is to continuously post new, engaging content. Most of us, however, simply don’t have the time or the energy for that.
So what then? Is all hope lost?
Not so much. If you want to increase your follower counts on social media without having to create new content, don’t worry. There are tactics you can employ to give your friends and follower counts a boost without spending tons of extra effort.
Let’s take a look at 10 easy strategies below…
1) Add geotags to your photos
You can use geotags on Instagram to attract local followers. A geotag, essentially, is the current location (the longitude and latitude) of your Instagram account. The GPS device in your smartphone or tablet collects this information and makes it available on Instagram if you give it permission.
And when you add geotags to your posts, other Instagram users who’ve added geotags with the same location will be more likely to see your content and follow you as a result.
Geotags also make it so that your content shows up whenever someone searches for your location.
Basically, geotags help you increase your exposure, which, in turn, increase your odds of having more people follow you.
2) Follow other relevant brands, users, and influencers
This may seem counter-intuitive to boosting your follower count. But when you follow relevant brands, users, and influencers, often times, they follow you back. Plus, the whole point of gaining more followers is to engage real and relevant people with your business.
When looking for people to follow, conduct your search based on the following three categories……………….”
Click Here to see 8 more ways to get more social media followers to your business!
How Important Is Video Marketing For Your Business?
When it comes to marketing your business online, creating a video marketing strategy is one of the most important tasks you can do that will have a tangible impact on growing your business. Video is a format that consumers around the globe love to digest. I have a sneaking suspicion that this is why it is being reported that 1 Billion hours of Youtube social video content is being watched every day around the world.
By using video you can bring your business and your brand to life in the mind of the consumer. Video content is not a flat or stagnant type of content, but it is vibrant and colorful. Video helps you connect with your audience, and helps your audience to connect with you and your brand.
If there’a any chance that you’re still resistant to incorporating video into your business, then read the following article Mike Connel at Spin Sucks. I guarantee you will find it quite insightful!
“I love video content.
Let me rephrase that.
I love consuming video content, but I despise making it.
Let me rephrase again: I love video content, but I hate being IN it…
That’s not a huge impediment to what I do because, well, #writing, but ultimately I do recognize the value of video… as long as I’m not in it.
Why would I video myself saying things into my phone? Won’t that just distract people from my amazing words?
When you ask the question like that, it kind of answers itself, no?
Still, that got us thinking. How important is video to our overall content mix?
It’s important, to be sure, but how important?
How about you? If it’s absent from your content strategy, do you absolutely need to add it? How much should you layer in?
So, the next Big Question focuses on video:
How important is video marketing in your content strategy? Is there such a thing as too much? Too little?
Does it depend?
Video Marketing: You’re Asking the Wrong Question
We received a huge number of answers to this one. Overwhelmingly, the answer was “very important,” along with the suggestion that we were asking the wrong question!
From Rachel Kay Albers:
Video content is where it’s at—why be scrambling to play catch up later?
Experts predict that video will drive 80 percent of online traffic within the next year, so companies need to include video NOW to stay relevant, as opposed to scrambling to make up for lost time in 2019.
The question isn’t, “Do I absolutely HAVE to add video to my strategy now?” but “What and who am I losing from failing to connect with my audience with video?”
While text-based content is still king in terms of driving search engine traffic, video is king for the “know, like, trust” factor.
Video builds intimacy and trust with your audience faster. NOT using video in content marketing means you have to work harder to gain your audience’s confidence; this means pumping more time and resources into research, content writing, and promotion……………..”
Click here to read the rest of the article!
How to Use Instagram’s New IGTV for Your Business
Eddie Woods here! By now you might have heard about Instagram’s new addition called IGTV. Social media apps are constantly being updated to try to keep pace with the ever changing landscape, and to try to provide a better overall experience for the user.
The new IGTV app is focused on long-form, vertical videos, designed for mobile devices, and makes it easier for it’s users to become video content creators without the hassles of editing videos for mobile devices.
IGTV has some interesting features that I think most business owners will find valuable. The following article goes over everything you need to know, and shows you how to get the most out of IGTV, check it out here…
What is IGTV?
“IGTV is Instagram’s own video content hub, focused on longer-form video content, with videos of up to a maximum of 60 minutes.
This is a potential game-changer for content creators who specialize in longer form videos. IGTV gives everyone the ability to leverage videos in a totally different way than before – and all in vertical format. We’ll talk a little about why this is so important later on in this post.
IGTV: Everything You Need To Know in a Nutshell (So Far)
As you may have noticed (if you’ve updated to the latest version of the app), there’s now a small TV icon next to your share airplane at the top right of your Instagram feed home screen. This is where IGTV channels live, and where you’ll be able to watch content from people you follow, discover new videos, see your channel and upload you own IGTV videos.
There’s also a new, standalone IGTV app, and web uploads as well. Here are some details on the functionality of IGTV…….”
Read more about how to use IGTV for your business by clicking here!