Why Having A “Lead Generation” Website Is Important For Your Business Lead generation websites are a type of website that aim to help businesses generate
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Why Digital Marketing is Important for Your Business
The world has changed. Twenty years ago, the internet was still in its infancy. Nobody knew what a ‘Google’ was. So many of the technologies that we take for granted today, from the smartphone in our pocket to the wi-fi that keeps us constantly connected, didn’t even exist. And the phrase ‘digital marketing’? It would have hardly registered.
Back then, a business’s marketing efforts relied almost wholly on traditional media: television, newspaper, radio. And if you were a startup or small business, you might have to rely on even cheaper (and less effective) ways to get the word out, like paper flyers or yellow pages ads.
We no longer live in that world.
If your business is going to succeed, a digital marketing strategy is essential. And it’s not enough to have a website… or haphazardly run a few Google ads… or create the occasional YouTube video. A digital marketing strategy needs to be comprehensive, planned, and results driven.