Digital RockStar Agency
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Why Digital Marketing is Important for Your Business
The world has changed. Twenty years ago, the internet was still in its infancy. Nobody knew what a ‘Google’ was. So many of the technologies that we take for granted today, from the smartphone in our pocket to the wi-fi that keeps us constantly connected, didn’t even exist. And the phrase ‘digital marketing’? It would have hardly registered.
Back then, a business’s marketing efforts relied almost wholly on traditional media: television, newspaper, radio. And if you were a startup or small business, you might have to rely on even cheaper (and less effective) ways to get the word out, like paper flyers or yellow pages ads.
We no longer live in that world.
If your business is going to succeed, a digital marketing strategy is essential. And it’s not enough to have a website… or haphazardly run a few Google ads… or create the occasional YouTube video. A digital marketing strategy needs to be comprehensive, planned, and results driven.
Reputation Management
You’re doing your best to keep your business running smoothly. You’ve put systems in place to keep things from slipping through the cracks…
Google My Business
If you’re like most people, when you have a question, you ask Google. Whether you want to know where the nearest salon is or you’re looking…
PPC Pay Per Click Advertising
Pay Per Click advertising (PPC) can be a blessing or a curse. When effectively implemented, it has the power to put your marketing efforts…
SEO Search Engine Optimization
Where’s your site ranked? If it’s after page two, it might as well not exist. Search algorithms have become so advanced in recent…
Facebook Advertising
Everyone and their grandmother is on Facebook, so if you’re still one of those people who is holding out on the merits of advertising on…
Retargeting
Someone visits your site. They browse your offerings and even put a product in their cart. But something distracts them…
Social Media Management
Today, there are over 3.7 billion active social media users spending an average of 142 minutes on social media every single day…
Video Marketing
Video marketing has the power to transform your business. A recent survey found that… Sixty-six percent of consumers prefer…
Sales Funnel Marketing
When someone visits your website, how likely are they to make a purchase? Do you have a system in place to stay…