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Pay Per Click advertising (PPC) can be a blessing or a curse. When effectively implemented, it has the power to put your marketing efforts into overdrive. But if poorly planned and optimized, it will be little more than a drain on your advertising budget.
We at Digital RockStar Agency have years of experience in pay per click advertising. And we’ve developed an approach that works, helping clients reach a narrowly focused audience and moving them from prospective to actual customer. We design every step of your advertising campaign with that end in mind, from the ad copy to the landing page and beyond.
Get the Visitors YOU Want with Pay Per Click Advertising
We create highly targeted ads that speak directly to your prospective customers. They’re built on in-depth research into how your audience thinks. Then, they’re tailored to connect, compel, and convert.
Don’t get left behind the competition with poorly optimized digital marketing efforts. Allow us to create a campaign that brings the right customers to your site, without wasting ad dollars.
PPC Strategies that Work Over the Long-Term
Getting potential customers to click on your link is one thing. Getting them to convert is entirely different.
That’s why we offer a comprehensive approach to PPC that works over the long haul. We don’t just target the right customers at the beginning of their journey, we help you stay connected to them all the way through – maximizing the return on every ad dollar you spend.
Our Pay Per Click Advertising Services
Digital RockStar Agency’s holistic approach to paid digital marketing involves several different steps. And we’ll come alongside you and walk you through each one, ensuring your success.
Target Your Ads with Keywords
Having the right keywords is essential for any successful campaign. So we use some of the most advanced keyword research tools available on the market to ensure your ads are drawing in the right customers at the most effective price. And we can use Google Ad’s audience targeting tool to help you narrow your ads’ focus even further, by demographics, location, and interests.
While you can set definite amounts that you’re willing to spend for a particular ad and keyword, Google also offers several ways to automate your bidding. This allows you to set a goal and let the platform do the rest. These bidding strategies include…
- Maximize Clicks – If you’re only interested in getting the highest number of visitors to your site as possible, the ‘maximize clicks’ strategy will get the job done.
- Maximize Conversions – If your budget is limited and you want to focus on the people who are most likely to convert, ‘maximize conversions’ is the route to take. It will use data about your campaign and the current context to determine the likelihood of someone actually following through with a purchase – and show ads accordingly.
- Target ROAS – If you’re looking to get a certain return on ad spend (ROAS), you’ll want to use this method. It’s a great tool if you’re able to track revenue through your site because it allows you to use that data to maximize conversions and revenue
- Target CPA – If you want to reach as many people possible at a set cost per conversion (CPA), this is the approach you’ll want to take.
Build Your Ads
Once we’ve gotten your keywords and bidding strategies nailed down, we’ll create compelling ads that convert. Each PPC ad is built to draw your target audience in with effective ad copy. And since experimentation is a huge part of developing high-quality, digital marketing campaigns, we’ll develop a variety of different approaches so we can hone in on the very best.
Manage Your Google Ads