Someone visits your site. They browse your offerings and even put a product in their cart. But something distracts them, and they walk away, closing their browser window. Maybe they ask themselves whether they really need it… Or perhaps one of the kids came in the room and got them focused on something else…
So, what if you could remind them about the product sitting in their cart after a few days? What if you could send them a short message, reiterating the value of your offerings? What if you could pull the ones who seem to have gotten away back in?
You can with retargeting.
What is Retargeting?
How Retargeting Can Benefit Your Business…
Research has shown that the average click-through rate (CTR) of retargeted ads is ten times that of regular display ads. And this makes complete sense. If someone has already visited your site, they’re more likely to visit it again – especially if they had a positive experience.
But that’s not all. Retargeting also boosts conversion rates. In fact, statistics show that retargeting can boost conversion rates by up to 50%!
And best of all, retargeting saves money. Since you’re showing your ads to people who have already shown an interest in your business, they’re the ripest audience you can imagine. They aren’t just people who have expressed a general affinity for your niche. They’ve gone so far as to visit your site… maybe even put items in their cart! You’ll never find a more clearly targeted audience. And every cent you spend on retargeting is worth ten cents or more spent on normal display ads.
So, if you want to boost CTRs, conversion rates, ad spend efficiency, and revenue, there’s simply no easier way than retargeting.