The Essential Role of a Unified Brand Voice and Visual Identity on Social Media
June 14, 2024
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Video Marketing
Video marketing has the power to transform your business. A recent survey found that…
- Sixty-six percent of consumers prefer watching a video over reading the same content.
- Over half of consumers want more video content.
- Ninety percent of consumers watch videos on their mobile devices.
- Tweets that include video are six times as likely to be retweeted.
- One billion hours of YouTube videos are viewed every single day.
In other words, video marketing is a tremendous opportunity for any business that’s willing to take the plunge. But… it’s also true that 85% of businesses are already using video in their digital marketing efforts.
So, what does this mean for you?
Well, for one thing, it means that you can’t create a couple of halfway done videos and expect them to get the job done. If you’re going to succeed in your video marketing efforts, you need to stay at the forefront of industry innovation.
And that means putting a comprehensive video marketing strategy in place.
How Video Marketing Can Make a Difference for Your Business…
Developing Video Content that Matters
If you’ve ever started watching a YouTube video and found yourself clicking from one clip to the next, wasting hours on what was supposed to be “a couple of minutes”, then you understand the power of video marketing.
Video is compelling and engaging in a way that text and still images aren’t. And more and more people are looking for quality videos to learn from, be inspired by, and enjoy.
By creating videos that answer your customers’ questions, showcase your products and services, and show how your company is having an impact on the world, you can build an incredible amount of credibility in a very short time.
Retaining Leads for Longer
When you have rich, quality videos on your website, your leads will spend more time there. In fact, some research has shown that it can lead to potential customers spending over two minutes longer on your site. And though this might not seem like much at first blush, it’s a significant amount for the internet – and it can have a big impact.
The longer you keep people on your site, the more impressed Google will be. So, not only does video have the ability to keep customers engaged and more likely to convert, it can also contribute to SEO and help boost your SERP rankings.
Creating Ads that Convert
But it’s not just about the video that’s on your website. The massive amount of video consumed on YouTube is punctuated by millions of targeted ads. Your business could enter that space and benefit from high-quality, compelling ads that generate leads and drive revenue.
How Can Digital RockStar Agency Use Video to Empower My Business?
Our team of digital marketing experts have experience developing engaging videos in a variety of industries. They’ve helped dozens of other small, medium, and large businesses achieve greater success with the help of…
Promotional Videos
Business promos are the foundation of your larger video marketing plan. They give your customers a glimpse into your company, offering a deep look at who you are, what you do, and why it matters. By interspersing footage of your employees and testimonies from pleased customers, you can offer your leads a window into why they should consider moving down your sales funnel.
Add some excitement to your bland ‘About’ page with a video that communicates the key features of your company in a way that your customers won’t soon forget.
Testimonial Videos
Testimonials are powerful ways to convince leads that you’re trustworthy. When someone watches a testimonial from one of your real customers, they’re much more likely convert.
Our team of media specialists can help you develop effective testimonials that are tailored to engage your target market. And they’re incredibly versatile, being an effective digital marketing tool that can be used on a landing page, in an e-mail, on your social media profile, or elsewhere.
Product Videos
Before they purchase, people want to know about your product. And there’s no better way to give them a 360 degree look at it (including all of its features in action) than with a compelling product video.
We can work with you to craft videos that put your product or service’s best foot forward. And like testimonial videos, they can be featured in a range of different settings.
Advertisement Videos
Video advertisements are fast becoming one of the best ways to get your name out there. By creating an engaging ad and running it on a platform like YouTube, you can reach millions of customers in the course of a single day. Generate targeted leads and get a great ROI with custom-made advertisement videos.
If you want to use the power of video to bring new customers in and convert them, contact Digital RockStar Agency today. We’re one of the leading digital marketing agencies in Westport, CT.