The Essential Role of a Unified Brand Voice and Visual Identity on Social Media
June 14, 2024
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What Every Business Owner Must Know About Video Marketing
Video is the dominant form of media today and hands down the best way to reach people today. From streaming movies and TV shows on Netflix to watching Live streaming videos on Facebook and Youtube, consumers are watching and interacting with video at unmatched rates in our history, and business owners should take notice.
Using video to reach your prospects is important, but finding the right video content strategy to reach the right audience can elevate your video marketing success even further. This article breaks down the details of your options when it comes to video marketing….
“Before we dive into the stats, let’s take a quick look at some of the types of video you can create to market your business. One of the most common is the explainer video, which is a short video explaining your products or services. You’ll often see explainer videos on the home page of a website, or on a product or landing page.
Other types of video content marketing include:
- Vlogs (video blogs)
- Video interviews
- Tutorial videos
- Videos of presentations
- Product demos and reviews
- Video testimonials
- Recordings of live streams
- Video ads
Now, let’s get to the data on video marketing. We’ve focused on the latest stats, published in the last year or so to keep your video marketing strategy up to the minute.
Continue Reading the Article Here: https://optinmonster.com/video-marketing-statistics-what-you-must-know/
How to Structure Your Website to Generate Leads
Is your website working for you 24 hours a day, or is it just sitting alone on a server somewhere, being seen for a few seconds here and there by your potential clients, only to have them click away to more interesting pastures?
I hope you know that your website can be so much more than a digital brochure. With competition increasing every day, it is important to get the most out of your website and use it to drive in new leads to your database, and ultimately new clients for your bottom line.
Here is a comprehensive look at how you can make your website a lead generation machine…
“If you can’t consistently generate more leads from your website then you have to re-evaluate your website content along with the purpose and goals of your website.
Building a website is never just for fun if you own a business. I think every website has a similar purpose, but the goals for a specific website may vary depending on the type of business you are in. Let me explain…
The Purpose of a Website
When websites first came out they were really just digital brochures that advertised a business. We’ve come a long way since then and the purpose of a website has changed dramatically.
A website now has many jobs and is like a marketing Swiss army knife for your business.
The purpose of your website is to FEED your business!”
Click here to read the rest of the article: https://www.rialtomobile.com/key-ingredients-generate-leads-from-website/