The Essential Role of a Unified Brand Voice and Visual Identity on Social Media
June 14, 2024
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How Important Is Video Marketing For Your Business?
When it comes to marketing your business online, creating a video marketing strategy is one of the most important tasks you can do that will have a tangible impact on growing your business. Video is a format that consumers around the globe love to digest. I have a sneaking suspicion that this is why it is being reported that 1 Billion hours of Youtube social video content is being watched every day around the world.
By using video you can bring your business and your brand to life in the mind of the consumer. Video content is not a flat or stagnant type of content, but it is vibrant and colorful. Video helps you connect with your audience, and helps your audience to connect with you and your brand.
If there’a any chance that you’re still resistant to incorporating video into your business, then read the following article Mike Connel at Spin Sucks. I guarantee you will find it quite insightful!
“I love video content.
Let me rephrase that.
I love consuming video content, but I despise making it.
Let me rephrase again: I love video content, but I hate being IN it…
That’s not a huge impediment to what I do because, well, #writing, but ultimately I do recognize the value of video… as long as I’m not in it.
Why would I video myself saying things into my phone? Won’t that just distract people from my amazing words?
When you ask the question like that, it kind of answers itself, no?
Still, that got us thinking. How important is video to our overall content mix?
It’s important, to be sure, but how important?
How about you? If it’s absent from your content strategy, do you absolutely need to add it? How much should you layer in?
So, the next Big Question focuses on video:
How important is video marketing in your content strategy? Is there such a thing as too much? Too little?
Does it depend?
Video Marketing: You’re Asking the Wrong Question
We received a huge number of answers to this one. Overwhelmingly, the answer was “very important,” along with the suggestion that we were asking the wrong question!
From Rachel Kay Albers:
Video content is where it’s at—why be scrambling to play catch up later?
Experts predict that video will drive 80 percent of online traffic within the next year, so companies need to include video NOW to stay relevant, as opposed to scrambling to make up for lost time in 2019.
The question isn’t, “Do I absolutely HAVE to add video to my strategy now?” but “What and who am I losing from failing to connect with my audience with video?”
While text-based content is still king in terms of driving search engine traffic, video is king for the “know, like, trust” factor.
Video builds intimacy and trust with your audience faster. NOT using video in content marketing means you have to work harder to gain your audience’s confidence; this means pumping more time and resources into research, content writing, and promotion……………..”