Why Having A “Lead Generation” Website Is Important For Your Business Lead generation websites are a type of website that aim to help businesses generate
Video is the dominant form of media today and hands down the best way to reach people today. From streaming movies and TV shows on Netflix to watching Live streaming videos on Facebook and Youtube, consumers are watching and interacting with video at unmatched rates in our history, and business owners should take notice.
Using video to reach your prospects is important, but finding the right video content strategy to reach the right audience can elevate your video marketing success even further. This article breaks down the details of your options when it comes to video marketing….
“Before we dive into the stats, let’s take a quick look at some of the types of video you can create to market your business. One of the most common is the explainer video, which is a short video explaining your products or services. You’ll often see explainer videos on the home page of a website, or on a product or landing page.
Other types of video content marketing include:
- Vlogs (video blogs)
- Video interviews
- Tutorial videos
- Videos of presentations
- Product demos and reviews
- Video testimonials
- Recordings of live streams
- Video ads
Now, let’s get to the data on video marketing. We’ve focused on the latest stats, published in the last year or so to keep your video marketing strategy up to the minute.
Continue Reading the Article Here: https://optinmonster.com/video-marketing-statistics-what-you-must-know/
When it comes to marketing your business online, creating a video marketing strategy is one of the most important tasks you can do that will have a tangible impact on growing your business. Video is a format that consumers around the globe love to digest. I have a sneaking suspicion that this is why it is being reported that 1 Billion hours of Youtube social video content is being watched every day around the world.
By using video you can bring your business and your brand to life in the mind of the consumer. Video content is not a flat or stagnant type of content, but it is vibrant and colorful. Video helps you connect with your audience, and helps your audience to connect with you and your brand.
If there’a any chance that you’re still resistant to incorporating video into your business, then read the following article Mike Connel at Spin Sucks. I guarantee you will find it quite insightful!
“I love video content.
Let me rephrase that.
I love consuming video content, but I despise making it.
Let me rephrase again: I love video content, but I hate being IN it…
That’s not a huge impediment to what I do because, well, #writing, but ultimately I do recognize the value of video… as long as I’m not in it.
Why would I video myself saying things into my phone? Won’t that just distract people from my amazing words?
When you ask the question like that, it kind of answers itself, no?
Still, that got us thinking. How important is video to our overall content mix?
It’s important, to be sure, but how important?
How about you? If it’s absent from your content strategy, do you absolutely need to add it? How much should you layer in?
So, the next Big Question focuses on video:
How important is video marketing in your content strategy? Is there such a thing as too much? Too little?
Does it depend?
Video Marketing: You’re Asking the Wrong Question
We received a huge number of answers to this one. Overwhelmingly, the answer was “very important,” along with the suggestion that we were asking the wrong question!
From Rachel Kay Albers:
Video content is where it’s at—why be scrambling to play catch up later?
Experts predict that video will drive 80 percent of online traffic within the next year, so companies need to include video NOW to stay relevant, as opposed to scrambling to make up for lost time in 2019.
The question isn’t, “Do I absolutely HAVE to add video to my strategy now?” but “What and who am I losing from failing to connect with my audience with video?”
While text-based content is still king in terms of driving search engine traffic, video is king for the “know, like, trust” factor.
Video builds intimacy and trust with your audience faster. NOT using video in content marketing means you have to work harder to gain your audience’s confidence; this means pumping more time and resources into research, content writing, and promotion……………..”
Eddie Woods here, okay, I’m going to be a bit bold with my next statement, ready? You MUST incorporate video into your marketing plan for your business!!! This is NOT a suggestion, this is mandatory! Mandatory only if you want to remain relevant. Video is not only the dominant medium of the future, but it is the dominant medium of Right Now!
I know that many small, medium and even large businesses resist using video because they think it involves a lot of work, perhaps a big budget, requires time, and maybe they don’t feel that they come across good on camera. But if you are one of those businesses that have some of those objections, I would suggest that you stop thinking about your own insecurities with video, and start thinking about the effects that video can have on your potential customers, and the real potential it has to grow your audience, your customer base, and your bottom line.
I want you to read an amazing article from Liis Hainla at Dreamgrow, so you can start to understand the real power that video has and how it can help you grow your reach and your business…
“This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now…”
Eddie Woods here – In the video below, you will discover how Matt Risinger, who started his own custom home building company, scaled his business to 20 million dollars by leveraging his Youtube Channel. Matt now has more than 130,000 subscribers to his Youtube Channel. The interview is conducted by David Meerman Scott who mentored Matt and is a big reason for his success. Check out the interview now…
Did you know that your videos can be ranked in search engines like Google? This digital marketing technique of ranking your videos within search engines for particular keywords and keyword phrases will bring you visibility and exposure that you otherwise would not have.
Digital RockStar Agency specializes in ranking videos on Google and getting them to show up on the first page for virtually any keyword phrase you are targeting. It is similar to having SEO services done on your website, but this is video SEO. Video marketing and video SEO if done properly increase your sales.
Google owns Youtube and they know how important video SEO is (Video Search Engine Optimization, and will reward videos that are optimized properly. Youtube is the second most trafficked search engine in the world, only to Google, and Youtube is the biggest video hosting website in the world. When you combine the power of Google and Youtube, the rankings of your content will rise substantially, and your audience will continue to grow.
We know what Google is looking for when it comes to optimizing videos for high rankings. And because Google gives preference to videos (and especially to videos with the proper SEO structure) the method of ranking a video works faster than SEO agency for ranking traditional websites.
Here are some of the benefits that you get with Video Marketing & Video SEO:
- Raise your company & brand profile
- Increase your visibility online
- Generate more online traffic
- Saturate the search results pages for keywords we target for you
- Dominate your competition because very few if any of your competitors are using this highly effective technique
Video is the most widely consumed content on the internet. Videos help people find you and learn about your products and services. But if your videos are not getting found by your target audience, what good are they? That’s where we come in to provide the proper video marketing, small business SEO services, video optimization and video syndication to get your video content found online by people who are eager to see it, and ready to buy from you.
Why Should You Use Digital RockStar Agency To Rank Your Videos?
- Because we (at Digital RockStar Agency) know how to leverage the power of video SEO and video marketing to grow your audience and customer base online
- Because we will not only create and produce your videos for you, but we will market them as well, and make sure your videos get seen by your intended audience, prospects, and customers
- And if you already have videos made that are not getting seen and are Not ranking in Google for multiple keywords (including your name and your company name) then we will get those videos ranking for you too!
For example, if you have a profile video or a video about your products and services, then that video should be showing up in Google when prospective customers type in your name or your business name into the Google search engine. If that’s not happening now, then you are losing customers, I guarantee it!
Digital RockStar Agency will rank your videos so they get found when your potential customers do a search in Google.