Instagram has just rolled out a new way to shop on it’s platform. This summer they tested a new shopping feature in their Instagram Stories section and it allows users to buy products and has a personalized shopping channel in the explore search bar.
Both of these new features will improve on the current Instagram shopping experience. Check out this video for more details now…
Eddie Woods here! By now you might have heard about Instagram’s new addition called IGTV. Social media apps are constantly being updated to try to keep pace with the ever changing landscape, and to try to provide a better overall experience for the user.
The new IGTV app is focused on long-form, vertical videos, designed for mobile devices, and makes it easier for it’s users to become video content creators without the hassles of editing videos for mobile devices.
IGTV has some interesting features that I think most business owners will find valuable. The following article goes over everything you need to know, and shows you how to get the most out of IGTV, check it out here…
What is IGTV?
“IGTV is Instagram’s own video content hub, focused on longer-form video content, with videos of up to a maximum of 60 minutes.
This is a potential game-changer for content creators who specialize in longer form videos. IGTV gives everyone the ability to leverage videos in a totally different way than before – and all in vertical format. We’ll talk a little about why this is so important later on in this post.
IGTV: Everything You Need To Know in a Nutshell (So Far)
As you may have noticed (if you’ve updated to the latest version of the app), there’s now a small TV icon next to your share airplane at the top right of your Instagram feed home screen. This is where IGTV channels live, and where you’ll be able to watch content from people you follow, discover new videos, see your channel and upload you own IGTV videos.
There’s also a new, standalone IGTV app, and web uploads as well. Here are some details on the functionality of IGTV…….”
Instagram has grown in popularity and has become one of the most popular social media sites online and subsequently a great place to market your business. It is the photo sharing platform of choice for consumers, and offers unique marketing opportunities to businesses and marketers to increase visibility for their brands.
Over the last year, Instagram has gone from 600 million active users to 800 million active users, making it the fastest growing social media platform in that time period.
Nathan Chan is the creator and publisher of the online magazine called Foundr, and he is also an Instagram expert. Nathan is an amazing success story and someone who I follow and respect greatly.
Here are 3 tips that Nathan put together, that will get you well on your way to tapping into Instagram’s user base and audience to spread the word about your brand, and start making sales.
“You know that Instagram is a great social network for some people.
For example, it’s great for artists, models, and anyone who wants to make sure the entire world knows how cute their cat is.
But is it a worthwhile network for businesses looking to generate new sales and customers?
In a word, absolutely.
If, that is, IF you do it right.
I’m Nathan Chan, publisher of Foundr Magazine—a bootstrapped company that quickly grew into a successful business thanks in large part to the Instagram strategy you’re about to learn in this post. And over the next few minutes, I’m going to show you the right way to grow your business with Instagram.
- Learn how to optimize your account and post compelling Instagram content that will keep your followers coming back again and again
- Along the way, you’ll increase your exposure and generate more conversions.
- And finally, you’ll discover a few tools you can use to measure your success and iterate your results to keep your followers (and your business) growing more and more each and every month.
I’ll dig into the details in just a moment, but first, I should give you a big-picture view of what you’re about to learn. In a nutshell, this system for growing your business through Instagram & Facebook marketing consists of 3 main steps:
- Awareness: Grow your Instagram followers with influencer marketing and user-generated content
- Engagement: Send traffic to your website with Lead Magnets and Instagram stories
- Conversions: Increase sales with great content and a call to action (CTA) that kindle emotion
Makes sense, right? First, you have to reach people……”
Did you know that engagement on Instagram is 10 times higher than engagement on Facebook? Instagram has 800 million monthly active users, so I think it’s time to get your brand on the Gram and start testing some lead gen activities. The ability to generate leads on Instagram is more than just posting pretty pictures, you have to have a strategy. But even before we start going deep on Instagram lead gen strategy, I think it’s important to share the reasons why Instagram is a place where you should invest your efforts in promoting your business.
Here is an article that explores why your business needs to be on Instagram now, and in the future…
“In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users.
But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an immediate shoring up in that area.
Mark Zuckerberg was lauded for his commitment to keeping Instagram independent, and not just Frankensteining the technology into the parent Facebook app. Now, six years later, his quotes are even more interesting:
“For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.
We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and…”