“Most people rely on Google.
How many times have you heard someone say: “Just Google it.”
People make more than 3.5 billion searches every day on Google!
But even more interesting is that 75% of them don’t scroll past the first page of search results:
In short: people want answers fast!
You may have heard the classic quote from Brian Clark at Copyblogger when he said:
“The best place to hide a dead body is page 2 of the Google search results.”
It’s funny, but true. You need to rank on the first page of Google to stand a chance of reaching most readers.
But, the challenges don’t stop once you hit the first page. Google’s front page is becoming much more complex (and competitive) with the evolution of new SERP features such as featured snippets, knowledge panels, local map packs and carousels.
Once your website gets on the front page you then have to contend with…”
Read more here: https://www.robbierichards.com/seo/first-page-of-google/
SEO is an integral part of any business website’s ability to rank high in Google’s search engine in order to be found by your prospects and customers when they type in various search queries to find you. Occasionally, Google makes changes to the their algorithm which determines ranking factors that business owners must adhere to if they want to maintain high quality rankings.
One such algorithm change was recently made by Google. This article, will explain what is known about the changes that Google made, and what you need to do, if anything, to keep your website in the good graces of the tech giant.
“On 12th March, Google confirmed that it had once again updated its core algorithm, after experts noticed changes in worldwide Google search indexes.
Dubbed the “March 2019 Core Algorithm Update”, Google has not actually confirmed what changes have been implemented, but many within the industry have been analysing the impact so far.
Here’s a run-down of what we know about the changes, and what this could mean for SEO in 2019.
Google’s last update in August 2018, known as E.A.T or the ‘medic’ update, largely affected websites in health, fitness, and wellness-related verticals. These sites generally fall into the YMYL category, which refers to content about “Your Money or Your Life”. This update continued Google’s efforts to reward sites that adhere to its Expertise, Authoritativeness, Trustworthiness (E-A-T) guidelines, which are top considerations for Page Quality……..”
Click here to read more: https://econsultancy.com/google-march-2019-algorithm-update-impact-seo/
Can Google’s might stand up to Amazon’s shopping power?
“In the great retail war of our time that pits Amazon against every other major retailer, a new shopping initiative from Google could tip the scales back in favor of big box stores.
On Monday, Google announced a new program called Shopping Actions. Under the initiative, when Google users search with the phrase “Where can I buy [product],” Google will serve product listings from mega-retailers including Walmart, Target, Costco, and more. Customers can either directly buy….”
Read more: https://mashable.com/2018/03/19/google-walmart-shopping-vs-amazon/
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We all know by now that Google is omnipotent when it comes to search. We rely on Google’s search results to point us in the right direction and make decisions about what products, services and businesses we trust.
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Can Google’s might stand up to Amazon’s shopping power?