6 Facebook Ad Mistakes That Your Business Should Avoid
Eddie Woods, here – I talk to different business owners every single day probably 30 times a day. And one of the marketing methods that most business owners are interested in and have questions about is Facebook ads for their business. Facebook offers one of the largest advertising platforms to it’s users, but it’s also one of the most daunting to use.
The lure of Facebook advertising is intoxicating to businesses because they have over 2 billion users, so it makes sense to try to reach your customers there. But the Facebook advertising platform is not as straight forward to navigate as one might think.
It can be very frustrating for business owners to try to navigate the Facebook ad tool without having prior experience with using it. Hell, I know very experienced marketers who still have trouble with all of the features, and Facebook doesn’t make it easy either, as they seem to think that their ad tool is more intuitive than it actually is.
If you’re interested in advertising on Facebook then you should definitely study these top 6 mistakes that you need to avoid with Facebook Ads.
“Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls.
#1. Overlooking Video as a Marketing Method
Research from BuzzSumo indicates a decline in engagement with many types of posts. Facebook reports that up to 15,000 pieces of content could appear in a person’s feed each time they log onto Facebook. There’s more content being made than there is time to absorb it.
BuzzSumo reviewed a year’s worth of content and engagements on Facebook and found that although posts with images and links show a decline in interactions, that’s not true for video posts. In fact, there was a 10 percent increase in engagement over the past year with these types of posts.
Yet video posts are still nowhere near as prominent as other kinds of content on Facebook. Marketers have an opportunity to fill the void and gain traction by creating video-based ads…..”
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How a Home Builder Used His Youtube Channel to Grow His Business From Zero to 20 Million
Eddie Woods here – In the video below, you will discover how Matt Risinger, who started his own custom home building company, scaled his business to 20 million dollars by leveraging his Youtube Channel. Matt now has more than 130,000 subscribers to his Youtube Channel. The interview is conducted by David Meerman Scott who mentored Matt and is a big reason for his success. Check out the interview now…
Ramit Sethi – How to Create a Successful Online Business Zero to Launch
Eddie Woods here — Have you ever wanted to start an online business? It takes courage to start something new. Kids get this — they get on a bike and try to ride, even if they don’t know how. Somehow, as adults, we get nervous about trying something we’re not immediately perfect at.
For example, when I eventually decided to sell something — a $17 ebook — I was terrified that nobody would buy it.
Guess what? Some people did buy it! In fact, I sold over one thousand copies in less than a month. Sales rolled in overnight, and they kept coming in.
I learned that I could debate idea after idea for years, getting stuck in my own head…or I could learn 1,000% more from actually taking action and doing it.
My friend Ramit Sethi (who I have learned so much from) is a great teacher and he loves to teach people how to start your own online business.
So please check out this video of Ramit, where he is teaching key aspects from his signature product Zero to Launch…
Creating a Podcast Studio on a Tight Budget
Eddie Woods here – If you’re thinking about starting your own Podcast, then you’re going to need the right Podcast equipment to get ready. Since you’re just starting out in the Podcast realm why spend a lot of cash to get the tools that you need. If you’re on a tight budget, or even if you’re not, there are some great suggestions of how to go about selecting the equipment that will get you up and running in no time with your very own Podcast. Ck out the informative article here…
“Want to record your own podcast?
Then you’re going to need some podcast equipment.
Now, when people start podcasting, many of them fall into one of two camps:
- Some people take waaay too much time deciding what podcast equipment to buy
- And others buy their gear on a whim without doing enough research beforehand
The downside to #1 is that you waste too much time researching when you should be taking action—actually recording your show and putting it out there in the world.
But you don’t want to go too far in the other direction. Because the downside to #2 is that you could buy the wrong thing—maybe you get a microphone that doesn’t really work for your needs—and you end up either wasting money, producing low-quality audio, or both…”
Eddie Woods’ Digital RockStar Agency Video Marketing
Did you know that your videos can be ranked in search engines like Google? This digital marketing technique of ranking your videos within search engines for particular keywords and keyword phrases will bring you visibility and exposure that you otherwise would not have.
Digital RockStar Agency specializes in ranking videos on Google and getting them to show up on the first page for virtually any keyword phrase you are targeting. It is similar to having SEO services done on your website, but this is video SEO. Video marketing and video SEO if done properly increase your sales.
Google owns Youtube and they know how important video SEO is (Video Search Engine Optimization, and will reward videos that are optimized properly. Youtube is the second most trafficked search engine in the world, only to Google, and Youtube is the biggest video hosting website in the world. When you combine the power of Google and Youtube, the rankings of your content will rise substantially, and your audience will continue to grow.
We know what Google is looking for when it comes to optimizing videos for high rankings. And because Google gives preference to videos (and especially to videos with the proper SEO structure) the method of ranking a video works faster than SEO agency for ranking traditional websites.
Here are some of the benefits that you get with Video Marketing & Video SEO:
- Raise your company & brand profile
- Increase your visibility online
- Generate more online traffic
- Saturate the search results pages for keywords we target for you
- Dominate your competition because very few if any of your competitors are using this highly effective technique
Video is the most widely consumed content on the internet. Videos help people find you and learn about your products and services. But if your videos are not getting found by your target audience, what good are they? That’s where we come in to provide the proper video marketing, small business SEO services, video optimization and video syndication to get your video content found online by people who are eager to see it, and ready to buy from you.
Why Should You Use Digital RockStar Agency To Rank Your Videos?
- Because we (at Digital RockStar Agency) know how to leverage the power of video SEO and video marketing to grow your audience and customer base online
- Because we will not only create and produce your videos for you, but we will market them as well, and make sure your videos get seen by your intended audience, prospects, and customers
- And if you already have videos made that are not getting seen and are Not ranking in Google for multiple keywords (including your name and your company name) then we will get those videos ranking for you too!
For example, if you have a profile video or a video about your products and services, then that video should be showing up in Google when prospective customers type in your name or your business name into the Google search engine. If that’s not happening now, then you are losing customers, I guarantee it!
Digital RockStar Agency will rank your videos so they get found when your potential customers do a search in Google.
Eddie Woods
Gary Vaynerchuk on the Future of Digital Marketing
From Eddie Woods – Gary Vaynerchuck is one of the king pins of digital media and he continues to be a leading voice on where digital marketing is headed. Gary Vee is the CEO and co-founder of Vayner Media and has a huge following of digital marketers and digital media specialists who are eager to hear his predictions in the industry.
Check out what Gary has to say about the future of digital marketing and how voice AI will change everything:
Can we establish your views on how revolutionary Voice AI is and is going to be in our day to day lives
It is going to be one of the core pillars of our interaction. I would say in a decade it’s going to rival the cell phone as we know it today. Ultimately because of how much time we spend the cell phone will continue to be the primary, but I genuinely believe that Voice AI enabled devices and infrastructure is going to become as crucial as the cell phone in the way we interact with technology…
