3 Reasons You Need A Digital Marketing Agency In Stratford CT

In the digital world, whoever gets the most visibility wins. 

It doesn’t matter if you have a better service than your competitors—if your prospects search your service on google and you don’t show up, your competitors will and you lose. So if you own a service-based business in Stratford CT and you’re looking for a solution on how you can use the internet to acquire more clients—this blog is for you.

By the time you finish reading this, you will understand the 3 reasons why you need a digital marketing agency to help you get more visibility and clients online.

1. Lack of experience—the less you know the more you fail.

How can you be good at something if you don’t do it over and over again?

Say you want to try search engine optimization (SEO). The learning curve for SEO is steep and can take months if not years to be proficient at it. You have to tweak your strategy and try again and again until you get it going right? That’s one way. Now, how about you hire a digital marketing agency that specializes in SEO to do it for you? They have the data and years of experience on what works and what doesn’t. They are always in the trenches, improving their strategies and systems to optimize their results. This is far more efficient than doing all the trial and error for yourself.

I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” —Bruce Lee

2. Lack of time—there are only so many things you can do in a day.

Most business owners I’ve spoken to started their businesses because:


  • They want to make a difference in their community.
  • They want to build something that lasts.
  • They want to make big money.
  • They want to have a good lifestyle.

And unless they are passionate about something, their natural response is to delegate.

A digital marketing agency can help you and your team focus on what you do best. They are like an extension of your team—helping you expand your visibility online and beating your competition. You and your staff will have to work longer hours without their assistance, something no one wants to do.

What are some of the most time-consuming digital marketing activities?

Social media management—creating and sharing content on multiple social media channels is a time-sucker but can be the best thing if you gain traction hence why businesses are doing it. 

Pay-per-click advertising (PPC)—if done correctly, you can receive 5 to 30x returns on your ad spend! But the opposite can also happen— you can drain a huge chunk of your advertising budget. Which is more likely to happen?

Reputation management—all it takes is a single review to destroy your business.
That’s why you need to suppress the negative reviews and encourage positive word-of-mouth.

Video marketing—a recent survey found that 66% of consumers prefer watching a video over reading the same content. Over half of consumers want more video content. Ninety percent of consumers watch videos on their mobile devices.

3. Lack of headspace—cognitive overload is real.


Our cognitive capabilities have a limit. We need to choose wisely where we spend it. 

And as an entrepreneur, you need to focus on working on your business, not in it. And that’s where a digital marketing agency comes in. They exist to help you get more headspace by managing your marketing to make your business grow. 

With a team of experienced professionals at your disposal, you can do more without using your willpower.

What are some digital marketing strategies that can be done once, with minimum modifications, yet require a lot of mental effort, precision, and focus to succeed?


Website design & development—visitors may become frustrated and find it difficult to get the information they need if the site is badly designed, causing them to leave without converting. 

Sales funnel marketing—according to a recent study, approximately 80% of leads never convert. And what’s the reason? A staggering 68% of businesses are unable to identify or measure their sales funnel. 

Google my business—few digital marketing tools are as successful or crucial as an up-to-date, optimized Google My Business (GMB) profile. Say for example your business in Stratford CT has a physical location. The reason for this is simple: people trust Google.

Facebook ads—for most businesses, Facebook offers the best return on investment of any paid channel. More than one-third of respondents named Facebook advertisements as their greatest ROI performer, ahead of Google Paid Search and Instagram.

Retargeting—is a digital marketing tactic that allows you to show custom ads to leads who have already visited your site but have not yet purchased.


In every decision you make there’s an opportunity cost tied to it. Is working on your digital marketing the best use of your time, energy, and effort? Only you can decide. 

If you would like to beat your competition by having the “secret weapon” of a digital marketing agency to help you get more visibility and acquire more new clients consistently without having information overload and technical overwhelm, then click the link here now to schedule your FREE “Beat My Competition” Strategy Call!

Here at Digital Rockstar Agency, we help small businesses and brands in Stratford CT be visible online by getting them Found, Seen, Heard, Watched & Read by their target audience. We set up online systems for businesses that generate a steady stream of targeted leads & new client inquiries that continuously flow into their sales pipeline.