Search Engine Optimization: More Traffic, Less Cost
Where’s your site ranked?
If it’s after page two, it might as well not exist. Search algorithms have become so advanced in recent years that few people make it to page three. They get too many high-quality links on the first two pages.
This is why search engine optimization (SEO) is essential for any business that wants a sustainable, efficient digital marketing strategy.
If you’re going to reach page one, you need an approach that’s targeted and uses techniques that won’t get you penalized in the long run.
How Search Engine Optimization Can Help Your Business…
Search engine optimization can help your business in a variety of ways, including…
Meeting Leads on Favorable Terms
Part of SEO’s power lies in its ability to meet your customers’ needs before they pay a dime.
Unlike ‘outbound’ advertising channels like cold e-mails and ads, SEO creates opportunities for you to connect with leads on their terms – so you don’t end up looking like a pushy salesman. Instead, you become the answer to their questions.
And if you put the right SEO strategy in place, your reputation for quality, relevant information can lead to higher levels of authority and credibility.
After all, who would you rather order from? Someone who’s already offered you pages of valuable information for free? Or a site that you’ve only come across today and doesn’t seem interested in anything other than pushing a product?
Increasing Organic Traffic
Gaining traffic isn’t difficult. You can throw money at Google Ads and get people to your site.
But increasing organic traffic isn’t quite as easy. It requires a well-thought-out strategy that’s built for long term success rather than a quick fix.
Fortunately, SEO can help you increase organic traffic so that you don’t have to spend as much money on expensive PPC campaigns. And that’s not SEO’s only benefit over PPC. Research has shown that over 70% of searches result in an organic click first. This implies that users largely trust Google to offer the highest quality sites in their organic search results.
And you can reach those heights with effective SEO.
How Will Digital Rockstar Agency Help My Business with SEO?
Search engine optimization is a complicated topic that’s constantly changing. There are dozens of different elements to keep in mind and balance. But our team of experienced digital marketing specialists can help move your site up the search rankings and onto page one.
Researching Your Niche
Every quality SEO strategy is built on a niche. That’s your business or website’s highly focused, target market. It’s your ideal customer. We use this information to discover…
The questions your prospective customers are asking.
The ways they’re asking those questions.
How your competition is answering those questions.
Gaps where no one seems to be meeting your potential customers’ needs.We take all of that information and use it to create a list of search terms that are designed to drive the right traffic to your site. Then, we analyze your website (as well as the websites of your competitors) to learn what adjustments might be made to your current content to fine-tune it for the search terms you want to rank for.
Analyzing the Technical Side of Your Site
SEO is more than keywords. If your site’s structure and metadata are a mess, it won’t matter how great your content is.
Broken links, 404 errors, and duplicate content tell Google that your site offers a less-than-stellar user experience. And that can leave you struggling to maintain a high SERP ranking.
We’ll closely analyze every aspect of your site’s underlying framework, from your xml sitemap to your links, and everything in-between. We’ll even do speed tests that will let you know how quickly your site loads (yet another important factor of your site’s technical SEO).
After analyzing your site, we’ll implement the right tools and strategies to get it up and running like never before.
Creating Tailored Content
Content is king when it comes to search engine optimization. The more quality, relevant content you have, the more likely Google will recognize you as an authority. We’ll help you create tailored content that’s targeted toward the audience you want to reach.
Get more leads and keep them on your site longer with an effective content marketing plan that has SEO in mind.
Building Quality Links
One of the other essential parts of any comprehensive SEO strategy is links. When Google (or one of the other search engines) sees that other sites are linking to you, they take notice. Links from other authoritative websites can cause your SERP rankings to skyrocket. That’s why we use multiple channels and methods to implement effective backlinks that provide fast results.
As mobile devices have grown in popularity, voice search has become one of the primary ways that consumers look for stuff online. And though you might not realize it, we speak differently than we type. This means that effective SEO strategies need to keep keywords in mind that have natural, human speech patterns in mind. We’ll implement the latest advice on voice search to ensure that your site gains more leads, well into the future.
If your business has a brick-and-mortar location, you need local SEO in place. Local SEO gives you the power to be found by the right people, and it results in more foot traffic to your business. We have experience in helping businesses of all sizes maintain greater visibility to the people that matter – their own neighbors.
If you want to see your site rocket up the search rankings, contact Digital RockStar Agency today. We’re one of the leading digital marketing agencies in Westport, CT.