If you’re like most people, when you have a question, you ask Google. Whether you want to know where the nearest salon is or you’re looking for the best Mexican restaurant in town, Google always has the right answer.
That’s why, if your business has a brick-and-mortar location, few digital marketing tools are as effective or important as an up-to-date, refined Google My Business (GMB) profile. And the reason is simple: people trust Google.
What is Google My Business?
If you’ve ever searched for a local business, you’ve likely seen the box that Google shows you off to the side or just above the normal search results. It normally offers a map, along with some of the top local businesses that match your search criteria. By clicking on one of those businesses, Google will show you the most important information about them, including their address, phone number, hours, reviews, and more.
Google My Business makes it easy for you to get a quick snapshot of a local business, making it an invaluable tool for any business owner.
By crafting your Google My Business profile effectively and maintaining it well, you’ll ensure that it’s at the top of the search rankings and boosting your foot traffic.
Can’t I Set Up Google My Business Myself?
Yes, anyone can set up a Google My Business profile. In fact, it’s fairly easy to edit your address and hours, or even add a menu or photos. But as with many other facets of digital marketing, there’s a big difference between setting something up and setting it up well.
Like their larger search algorithm, Google uses a complex (and hidden) algorithm to rank GMB pages. This means that, if your profile isn’t optimized to be seen, it can easily get lost in a sea of other options. In addition, a poorly optimized GMB page can keep you from getting quality, positive reviews. And a plethora of positive reviews can give your traffic a big boost.
So, you can set your Google My Business page up. But if you want to get the most out of it, it’s a good idea to have a professional optimize it.
How Google My Business Can Benefit Your Company…
Having an effective Google My Business page can offer you numerous benefits, including…
Gaining More (and Better) Leads
When someone sees a GMB widget in their search results, there’s a good chance that they’re looking for a local business they can call or visit immediately. So, if you’re able to hit that coveted number one spot, you’ll be highly likely to connect with them. The leads that you get through GMB are generally better and more likely to buy than those coming through other channels.
Building Brand Awareness
Your GMB profile can include more than just your address, phone number, and hours. You can feature your logo. Add staff photos as well as other photos. And even include your menu or offerings.
When visitors look for local businesses and see your logo at the top of the list, it’s like planting a seed. And the next time they’re driving around town and see your sign, they’ll be more likely to remember you.
In other words, Google My Business is an inexpensive and easy way to build greater brand awareness.
Monitoring Your Business’s Online Presence
We at Digital RockStar Agency can use your Google My Business profile to keep tabs on how users are interacting with your online presence. Then, we can provide you with reports that let you know exactly what difference it’s making, including the number of calls made through it, the number of times people have asked for directions, and more.
And every bit of information you get about your online presence can be used to refine your digital marketing strategy further, ensuring you get the highest ROI possible.
How Will Digital RockStar Agency Boost My Google My Business profile?
Whether you’ve already got a GMB profile established or you’re just now learning what it is, we can help you take it to the next level.
Our team of local SEO and GMB experts will work with you to develop a profile that’s optimized to hit the very top of the search rankings. They’ll discover the keywords you need to rank for and implement the strategies needed to target them.
In addition, we can create engaging content for your GMB profile that will be more likely to catch your leads’ eyes and point them in your direction.
If you want to harness the local SEO potential of Google My Business, contact Digital RockStar Agency today. We’re one of the leading digital marketing agencies in Westport, CT.